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Tata Motors Increase in It's Global Footprint Essay

Decent Essays
Both very successful global companies, Tata Motors are part of the Tata Group a sprawling conglomerate with a presence across many industries. Chiquita Brands International Inc. is the global market leaders in producing, distributing, and marketer of bananas (Chiquita story). Chiquita’s global expansion came from acquiring existing businesses. Through subsidiaries and associate companies, Tata Motors increased its global footprint operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia (Tata Motors). Tata Motors is India’s largest automobile company, employing over 60,000 staff.
Although Tata Motors had a comprehensive strategic plan, by purchasing land from the West Bengal government, it did not manage the micro
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With increased pressure and focus on multinational companies towards social, ethical and environmental responsibilities over the past decade, Chiquita and Tata Motors achieved a high standard through strategic alliances and partnerships with such groups as the Rainforest Alliance in 1993 (Chiquita story) as well as refining its products by building friendly technologies in emissions (Tata Motors) and improving the quality of communities and conservation in poorly developed countries, imbedding ethical and moral business practices through corporate governance. Both companies placed immense importance on corporate responsibility as an essential part of their culture and business strategy; however initially this was not always a priority of Chiquita. Two very different organisational cultures, Tata Motors incubator approach created an environment that thrived on intense, emotional commitment producing what they believed to be the ‘people’s car overlooked the consumers’ needs for basic luxury. Chiquita’s Eiffel Tower approach was not working, resulting in the re-evaluating of its core mission and business principals. Subsequently this resulted in the rewriting of its procedures, mission values and the implementation of a Code of Conduct (Chiquita story) in 2000. Whilst the Family approach is foreign to most American managers, this approach would have played a beneficial role in the nurturing process with its employees which may have offset their
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