Tata Motors, India 's Largest And Only Fully Integrated Automotive Company Essay

Toyota Motor Manufacturing (TMM), USA Inc. is formed by Toyota Motor Corp (TMC) in 1985 by investing $800 million to build a Plant at Kentucky, USA which will starts production in 1988 of around 200,000 units of Camry Sedan car. The purpose of building a plant is to compete in US market in midsize car which is comprise of one third of total US car market. TMM producing the cars on the same philosophy, methodology and technology, which TMC used to produce cars at their best quality and lowest cost in Japan.

Tata motors have alliance with key players of the automotive market in the respective market. Fiat Company manufacturing the engines for Tata passenger cars.

The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father's small trading company. Thirty-five years later, that same boy was the owner of India's largest textile company, Tata Textile. Over the last century, Tata has excelled in many different business sectors including Materials (Steel and Mining), Agriculture, Energy, Consumer Products, Information Technology, Consultancy, Finance, Automobiles, Chemicals, Engineering and Hospitality. Tata Group of Industries reported $17.6 billion in revenues in 2005, which is equivalent to 2.8 percent of India's GDP. In 2006, it is projecting its annual revenue to be around $24 billion. Figure 1 shows the breakdown of Tata's revenues for the

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Tata Motors Limited was earlier called as TELCO. TELCO is short form for Tata Engineering and Locomotive Company. The headquarters of Tata Motors are in Mumbai, Maharashtra which is also known as financial capital of India. As the name suggests Tata Motors is a subsidiary of the Tata Group. Tata Motors is the seventeenth-largest motor vehicle manufacturing company and designs and manufactures cars, buses, trucks, vans, military vehicles and construction equipment. The company has sold its vehicles in several countries across Africa, Middle East, South East Asia, and South America. It has established joint venture assembly operations in Bangladesh, Ukraine.

It formed joint venture with Fiat Chrysler that manufacturers automotive components and Fiat Chrysler and Tata branded vehicles. Tata Motors assured is also one of its key partners that includes pre-owned vehicle brand from Tata Motors limited.

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is spread

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

The British firm Rolls Royce gave birth to one of its most successful series of engines namely, TRENT series.

New market initiatives such as Neev program, an initiative of rural marketing and rural clients Tata OK, business exchange used vehicle, have provided greater access to commercial vehicles

automobiles; Accent 1,300-1,500 cc Avante 1,500-1,800 cc Sonata II 2,000 cc Elantra 1,500-1800 cc Stellar 1,800-2000 cc (for taxi only), Marcia 2,500 cc

Tata Motors is India’s largest automobile company by revenue and is also one of the popular vehicle manufacturers in India. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors be the world’s top five manufacturers of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Tata’s product line ranges from world’s least expensive automobile vehicle, the Tata Nano to luxury automobile brand like Jaguar and Land Rover, which Tata motors acquired Jaguar Land Rover from Ford Motor for 2.3 billion in June 2008.

Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineered products. In 2008-09 the revenue of the company was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is a leader in commercial vehicles in each segment and the world’s fourth largest truck manufacturer and second largest bus manufacturer.

TTSL is a part of Tata Group which is the largest conglomerate in India with a very strong sense of reliability and trust.