Tata Motors Swot Analysis

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MANAGEMENT PROJECT

SWOT AND STEEPLED ANALYSIS OF TATA MOTORS

BY:
Kosuru Sai Malleswar (SC09B093)
Dhruti Ranjan Gaan (SC09B017)
Kshitiz Sinha
(SC09B125)
Kumar Harshit
(SC09B144)
L. Deepak
(SC09B074)

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TABLE OF CONTENTS

ABSTRACT.................................................................................................................................................. 3
INTRODUCTION ........................................................................................................................................ 4
SWOT ANALYSIS ...................................................................................................................................... 4
Strengths
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Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany.
This partnership has led Tata Motors to not only become India‟s largest automobile company but also India‟s largest commercial vehicle manufacturer; the world‟s top five manufactures of medium and heavy trucks and the world‟s second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata
Motors now ranks second in India‟s passenger vehicle market.
Tata has enjoyed the prestige of having developed Tata Ace, India‟s first indigenous light commercial vehicle; Tata Safari, India‟s first sports utility vehicle; Tata Indica, India‟s first indigenously manufactured passenger car; and the Nano, the world‟s least expensive car.

SWOT analysis of TATA motors:
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective.

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STRENGTHS:
1.

Strong Domestic player (Indian market):
Tata has a strong presence in India and is a key manufacturer of commercial vehicles. It is a market share of ~64% which has almost remained constant. Also,

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