Tata Nano Business Plan

4532 Words19 Pages
*EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution…show more content…
Opportunities The weak performance by the ruling Barisan Nasional in the general elections held on March 8 2008, has paved the way for the stalled reformist agenda –promised by Prime Minister Abdullah Ahmad Badawi back in 2004 – to gather pace. This would help to open up the country’s closed political system and improve transparency and accountability within key institutions. Threats Malaysia Economic SWOTaysia Economic SWOT Strengths During the past four decades, Malaysia has transformed itself from a commodities-dependent backwater into a major world source for electronics andcomputer parts. Malaysia is the world’s largest producer of rubber, palm oil, pepper and tropical hardwoods, and is also a net exporter of crude oil. All this provides a solid platform for economic growth Weaknesses Opportunities The opportunity for private-sector-led growth will improve as the government continues divestment of state shareholdings in order to raise funds to narrow the budget deficit. Threats Malaysia Business Environment SWOT Strengths Weaknesses Opportunities Threats The following will be key strengths and weakness within the *company and describes the *opportunities and threats facing

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