Tata Nano Case Study

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ysiA Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness


Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846)


Executive Summary

The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world 's cheapest car at $2,000, is a cause for exhilaration
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other cars in India in 2008

Figure 2: Price discrimination of Tata Nano over time


Figure 3: Tata Nano monthly sales data (July 2009-April 2011)

Cost Cutting Features         The Nano 's boot does not open, instead the rear seats can be folded down to access the boot space. It has a single windscreen wiper instead of the usual pair. Some exterior parts of it are glued together, rather than welded. It has no power steering. Its door opening lever was simplified. It has 3 nuts on the wheels instead of the statutory 4 nuts. It only has 1 side view mirror Rear Engine which provide 20% more space in cabin in constrain wheel base dimensions Tata Nano’s boot is fixed, means rear seat should be folded to access boot. No power steering. Single windscreen wiper. Base model is equipped with 3 Lug Nuts. Manually operated side windows. A/C and Heating not part of base model. Air bags not a part of base model. Use of Plastic and Glue where ever applicable instead of welding steel.

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Identifying Customer’s Needs TATA realized that people need a car for daily use in a radius of 30 miles, which should have the following properties:  fuel efficient  compact to park and reliable

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