This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data.
Most of the people recognize Tata Motors through Tata Nano. Tata Nano was a dream and brainchild of Ratan Tata, Tata Group’s Chairman. It was marketed as Rs. 1 Lakh car and also as people’s car. The idea behind Tata Nano was to give common man who cannot afford the luxury of 4-wheel drive a car which is affordable and to raise the level of lower middle class society in India. It was launched with price of Rs. 100000 but the price got increased with time. With time and with dwindling automobile markets in various countries the manufactures realized that the cheap and practical cars or small car segment is what they should target and focus on. The concept of small car segment or cheap car is not latest. Henry Ford had a similar vision as Tata Nano back in 1908 and he came out with MODEL-T in that year. This can
The idea of nanotechnology was first discovered by nobel prize winner physicist Richard Feynman in 1959. In the 1980 the first SPM was developed by IBM scientist in zurich. In 1991 a new form of carbon was discovered, the nanotube which was soon later on used for one of the building block for nanomaterial and nanomachines. In 1986 a book written by Eric Drexler spared the public interest in nanotechnology since the the NNI started by president Bill Clinton invested millions which in 2020 would turn into one trillion dollars. Nanotechnology is used in many things today like sunscreen, cars, in computers, medicine and in many other things to come in the future and in today's day and
In the 21st century, human and technologies are inseparable. In past decades, there has been an astonishing amount of development in modern world’s technology. Nanotechnology is one of them. This technology is based on nano-scale and it can be used in many different areas because of its small sizes. (Metchis). However, there is a huge amount of uncertainties on the hazards of nanomaterial due to lack of research in this field in real world applications. There is a lot of things that need to be study on this technology. For this technology to be considered fully developed there is an immediate need for a balance between a free and unregulated market with some involvement from the government because both systems have its own strengths and weaknesses that will be discussed further.
With the failure of the J.V. between the companies, Tata Motors decided to launch a new product in the market. It was the year of 1988 when Tata Mobile came into the market to compete with other LCV. It was little different from a normal LCV as it was a combination of a Car and a LCV.
(5) Possibility of licensing firm’s involvement in un-ethical practices which affects the profit and the brand name of the parent firm.
TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.
Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the
The company should have done whatever they could to modify current facilities that could produce the Nano. Although this would lead to less production, it would make sense. They should produce less of the Nano in order to test its performance in the market. After a successful entry, plans should be made for large-scale production (a new plant).
Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus