Tata Nano

9220 WordsJun 24, 200937 Pages
Tata Nano: Segmentation, Targeting and Positioning Stage 3 and 4 Note Towards partial fulfillment of the requirements of the course Business Research Methods By Group – II, Section – B To Prof. Arvind Sahay Date of Submission – 16th March 2009 Group Members: Shikha Singh Shuvabrata Nandi Mohit Kumar Lohia Raheel Shah Ferzand F K Amar Peluri Introduction: Indian automobile industry and the small car segment in particular was witness to history being created when Mr. Ratan Tata unveiled ‘Nano’ – the Rs. 1 Lakh ($2,500) small car from Tata Motors. Nano is conceptualized and designed to fulfill the middle income Indian household’s dream of owning a car. It is projected that Nano is going to expand the…show more content…
|terms of market size |the market, which are more|growth prospect |first car |to Nano. | | | |attractive than others. | |Used car owners switching to Nano | | | | |Attractive would be in | |Present car owners buying Nano as the second car |Validation of the findings via primary | | | |terms of sales potential. | |For convenience (like for kids going to colleges etc) |research – structured questionnaire | | | | | |For the style statement |method |

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