Tata Nano

9220 Words37 Pages
Tata Nano: Segmentation, Targeting and Positioning

Stage 3 and 4 Note

Towards partial fulfillment of the requirements of the course

Business Research Methods


Group – II, Section – B


Prof. Arvind Sahay

Date of Submission – 16th March 2009

Group Members:

Shikha Singh
Shuvabrata Nandi
Mohit Kumar Lohia
Raheel Shah
Ferzand F K
Amar Peluri


Indian automobile industry and the small car segment in particular was witness to history being created when Mr. Ratan Tata unveiled ‘Nano’ – the Rs. 1 Lakh ($2,500) small car from Tata Motors. Nano is conceptualized and designed to fulfill the middle income Indian household’s dream of owning a car. It is projected that Nano is going to expand the
…show more content…
|terms of market size |the market, which are more|growth prospect |first car |to Nano. |
| | |attractive than others. | |Used car owners switching to Nano | |
| | |Attractive would be in | |Present car owners buying Nano as the second car |Validation of the findings via primary |
| | |terms of sales potential. | |For convenience (like for kids going to colleges etc) |research – structured questionnaire |
| | | | |For the style statement |method |

More about Tata Nano

Get Access