Tata Nano

Such as stated earlier in the paper nanotechnology in the near future can “help decrease production costs by reducing energy consumption” (Sabry and Nesreen. 119). The investments put toward nanotechnology to create an energy efficiencies tool that would make the cost of productions like food and clothes decrease. By decreasing things that are basic needs, it open opportunities for things that was not affordable before for example like the iphone or any other expensive tech. Since consumers now have enough money to buy the newest iphone their sell profits will go up. With the increase in profits Apple Inc. has the money to invest in a new development with

This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data.

Tata engineered this car with the idea in mind to create a car that represented the base cost of owning a car. This cost strategy targets two important, but large market segments. Tata plans to reach all of those who had not purchased a car in the past. This group included those who never could afford a car, and current owners of other passenger vehicles such as motorcycles. Because the price of the car was so low, each consumer would have to weigh the option of purchasing a Nano over a motorcycle. The Nano was appropriately designed to be more beneficial to this target market than a motorcycle. It promised comfort, agility, low carbon emissions, and could even be seen as a statement of status. With so many pros and so few cons, many motorcycle and non-vehicle owners purchased the

In 2002, the Indian government formulated an “Auto Policy” which aims at promoting integrated, phased, and self-sustained growth of the Indian automobile industry.

In this project we are going to discuss about the hybrid technology in cars, the impact of hybrid technology on Indian automobile (car) industry, the companies which have adopted and benefited through this technology and the findings & the conclusion.

You partner with a major Indian small car manufacturer such as Tata or Bajaj to take its people’s car frame and mechanics and convert it to electrical power ($5,000 at retail), make it super safe and add commuting delights ($1,500 at retail), give it super

As we can see the percentage of passenger vehicle in India is less compared to two wheelers but it is still at a good growth. Many companies for example ford, BMW, Nissan, Renault have invested in India as the growth of automobile industry is rising an India is second largest populated country in world after china.

This report provides comprehensive analysis of      Market growth drivers Factors limiting market growth Current market trends Market structure Market projections for upcoming years

production centre in Hatvan became the Bosch Group’s largest producer of electric parts all over the world;

Secondary research has shown that this is a growing market and will reach a billion

Tata Motors announced in 2006, that the Nano would be manufactured in Singur, West Bengal, helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006, the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6,000 families, including many agricultural workers and marginal peasants will loose their land and livelihoods. Though the State Government has decided to compensate the land owners, no policy has been taken for the landless agricultural workers and other rural households who are

The CEO planned poorly for the future, even when the product didn’t even hit the market yet. His goal on minimal costs was his backbone for the Nano and he relied heavily on this one feature. He should have undergone more market testing for his product instead of assuming that everyone was going to go crazy for his product. He needed to come up with the proper campaign that would attract customers for additional reasons other than cost. Everyone already knows the price is extremely low, so ads should stress other qualities of the vehicle.

Due to continues changes across the globe in automobile industry which directly affects the Indian market. Liberalization is the key driver for the change and modernization in the Indian automobile market. In early stages the Indian

India’s transport sector has predominantly been driven by the growth of Internal Combustion Engine based vehicles that run on petrol, diesel and compressed natural gas (CNG). The growing middle income class and their increased aspirations, cheaper finances, are some of the key factors that led to increased demand for personal mobility. This led to proliferation of production and sales of two and four wheelers in recent decades. As per recent statistics, India’s annual vehicle production is more than 25 million. Two wheelers has the largest production share of 79 percent, followed by passenger vehicles 14 percent and the remaining 7 percent largely comprising of commercial vehicles that include three wheelers, light commercial vehicles and

India is a standout amongst the most huge developing auto markets on the planet today. Driving Automobile Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate autos in 1949. Because of the License Raj which restricted outside contenders to enter the Indian auto market, Indian streets were ruled by Ambassador Car from Hindustan Motors and the Fiat from Premier Auto Ltd. for a considerable lot of the underlying years. The control constrained on auto producers identified with making limit and supply. The GOI control even stretched out to interest of costs for autos and merchant contracts. The three many years of the traveler auto industry in India up to the mid-1980s, appeared to be the 'dull ages ' for the client, as his decision amid this period was constrained to two models Ambassador and Padmini. It was just in 1981, after the passage of Maruti Udyog, that the auto creators were given a free hand to settle the charges of autos, subsequently, adequately wrecking all controls identifying with the estimating of the finished item. In the mid 80 's, an arrangement of liberal strategy varieties were pronounced denoting another spiraling point for the vehicles business. The very look of the business was changed perpetually in 1983 with the entrance of open division Maruti