Tata Nano

This beast of an engine harnesses a mind-blowing 707 horsepower and 650 pound-feet of torque. The fuel economy is also pretty great, measuring in at 16 mpg combined, regardless of which transmission is

You partner with a major Indian small car manufacturer such as Tata or Bajaj to take its people’s car frame and mechanics and convert it to electrical power ($5,000 at retail), make it super safe and add commuting delights ($1,500 at retail), give it super

Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Ratan Naval Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching.

This car is so-called “Tata Nano”, US$2500, which is cheaper than other competitors such as Toyota, Honda, and Suzuki which cost approximately US$ 5,000 a car. Therefore, many blue-collar workers, who have low income and prefer to have a car, can easily afford Tata Nano by spending less amount of money. In addition, it provides 21 percent more spacious to drivers than current compact cars in the Indian market. This feature is also special that no one has such as a rear engine

TATA NANO is a project that will surely be viable in the longer run. Further, it will be a project that will embark India as the biggest producer of small cars in the world.

Tata Motors by introducing Nano has created a new category in the auto industry ie ‘ultra-low-cost-vehicle’. In the auto industry today we see automakers rolling out (not so cost friendly) smart cars, hybrid cars etc but we have yet to see a car that fits a low budget, environmentally friendly and fuel efficient (before the Nano). The advent of the Nano in the auto industry has now set a new benchmark for other auto industry leaders to follow in terms of innovation. Tata Motors thought competitors to first listen to what the people need, their affordability and only then work towards meeting that on an innovative platform. Following Tata’s footsteps, Ford, Nissan, Volkswagen, Hyundai and General Motors are working to reshape their operations and scurrying to introduce their own their own budget cars.

The CEO planned poorly for the future, even when the product didn’t even hit the market yet. His goal on minimal costs was his backbone for the Nano and he relied heavily on this one feature. He should have undergone more market testing for his product instead of assuming that everyone was going to go crazy for his product. He needed to come up with the proper campaign that would attract customers for additional reasons other than cost. Everyone already knows the price is extremely low, so ads should stress other qualities of the vehicle.

Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1 lakh i.e. approximately USD 2000.

Many companies ignore these markets because they may think it is difficult to gain a lot profit from these markets, so Tata Motors decided to target these markets and provided low price cars that customers can afford.

3. The deluxe Tata Nano TX at $3500 i.e. 184834 Rupees has air conditioning, Yellow Colour Taxi Version.

• Tata Motors is India's Tata Motors under the production of cars, a division of Tata Motors marquee. Tata Motors is a four passenger car brand in India, compact, medium-sized sedan segment products and utility vehicles. Tata's dealership, sales, service and spare parts network comprises over 3,500 touch points. Tata Motors has more than 250 dealers in 27 states nationwide and four Union Territories in India more than 195 cities. It has Maruti Suzuki and the third largest sales and service network of modern later.

This study was conducted in order to determine if anime is having a negative effect on people’s moral and social outlook. Looking at how anime watchers view the various social and moral disparities that are widely shown and accepted as 'social norms ' within anime and manga. It will consider how people view social inequalities portrayed in Anime differently from television with live actors/actresses.

Driven by India’s large population of over a billion, and low market penetration, The Indian passenger car market became the fastest growing in Asia. International automobile manufacturers were able to take advantage of the highly skilled engineers at affordable cost, setting up operations throughout the country. From its inception in 1981, Maruti benefited from India’s open market and for the last thirty years established itself as a dominant player in the Indian automobile industry, owning over a majority percentage of the market share. It offered the emancipated Indian motorist an affordable, efficient, and safer alternative to outdated models. Despite its strong position in the market, however, Maruti had little control over pricing due to intense competition and ruthlessly kept the price of cars low as not to lose ground to its competitors.

The People’s Car will also provide reliable, cost-efficient transportation to consumers. Tata is planning to produce 250,000 People's Cars within the first year (Giridharadas). Considering that India's middle class is almost 300 million, the potential for sales is enormous. Profits will be made, leading to benefits for both India and Tata Motors. Even if the profit margins are small, the numbers of products being sold will generate a sufficient amount to make it worthwhile for Tata Motors.

Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans and coaches. It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and