Tata Steel Strategy

7930 WordsMar 21, 201132 Pages
| 2010 | | Strategic Management6BUS0118Coursework n°1Tata Steel | [Tata Steel : Global Player, Product Pionner & corporate citizen] | | Albi Fabien ID : 10250446 Main body : 3840 words Chopin Christèle ID : 10250448 Appendix 1: 1916 words Fattah-Ahmad Mohamad ID: 09282458 Jandos Meier ID: 09282355 Loridan Nicolas ID: 10250449 Albi Fabien ID : 10250446 Main body : 3840 words Chopin Christèle ID : 10250448 Appendix 1: 1916 words Fattah-Ahmad Mohamad ID: 09282458 Jandos Meier ID: 09282355 Loridan Nicolas ID: 10250449 Table of contents Introduction 2 The Environment of Tata steel 3 Macro environment of Tata steel 3 Steel industry 5 Strategic Capabilities 7 Tata Steel’s…show more content…
Macro environment of Tata steel The macro environment of the steel industry can be explored with the PESTEL framework (Appendix I, 1.2) in order to identify how future trends in the political, economic, social, technological, environmental and legal environments might influence Tata steel. PESTEL Framework Political * Instability in Bangladesh, Mozambique, Iran, Thailand (where Tata steel have investments) * Important role of state in steel industry(in India) * Increased infrastructure spending by Indian government * Reforms of 1991 and liberalization in India (no trade restrictions) | Economic * Financial crisis and impacts on the capital markets : volatility, affected liquidity, higher risk perception * Decline of exchange rate for US dollar * Recession in western Europe * Downturn in industries such as automobiles, construction, energy... * Influence of energy prices | Social * Importance of corporate social responsibility * Importance of development of welfare in developing countries * Health and safety problems * Role of men and women | Technological * Steel making process complex * Innovations & technological developments * Skills required to make different types and grades of steel * New technologies related to environmental protection * New production technique: use of artificial intelligence in operations * New products: new types of steel
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