Tata Stimulation Game Essay

If the company decided to sell the new product at price of D.Cr. 8.20, that means the full fixed expense of 1.20 is covered and the company will make high profit. However, the selling price of D.Cr. 8.20 is very high and under this price the company will sell the new product at a lower volume than what the company planned sale volume in the budget and that will affect the company in the market as a strong competitor in the food manufacturing. According to the case, the company sales volume drop to 30 tons when the product was sold at the price of D.Cr. 8.2. Thus, my recommendation are as follows:

In order to maximize the total profit, the monthly production plan should be 1900 unit/month for Model S and 650 unit/month

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

The Supply and Demand simulation was reviewed on the student website demonstrated the concepts of the concepts of microeconomics and macroeconomics. The principles of microeconomics and macroeconomics were explained and applied throughout the simulation demonstrate the rationale for the shifts in the supply and demand curve. Each shift is analyzed showing the effects of the equilibrium price, quantity, and decision making process for the simulated company represented. The concepts encountered in the simulation provide an opportunity to better understand how each can be applied to my current workplace. The Scenario provides an

The budget analysis shows that the labor hours of the firm are higher than the budgeted amount. As such, the firm needs to evaluate the cost benefit analysis of making or buying their products. To make this decision, various factors need to be considered. Before making the decision, Peyton needs to evaluate the marginal costs and revenue of making versus buying the products. The firm should take the option which provides the highest marginal profit which is the

The main marketing objectives of the new course will be to manage demand fluctuation by promoting the business effectively and to attract customers by developing alliances with other local business. The marketing objectives will be measured in several ways. The partners will instruct their staff member to collect daily data on the number of players, and the time of day of that they played (morning, afternoon, evening). This data can be stored in a basic spreadsheet for simple analysis. The partners

Since quarter one was the first quarter of this simulation, I was unaware of how difficult it was going to be to make all the different decisions. Firstly, I had to choose a Company name. Because I was selling computers, I thought that the name “Dev-Tech” was a perfect fit being that this simulation was about development and technology. Next, I had to choose a target segment. I knew going into this simulation that it would be better to invest in the more expensive goods as it would benefit me in the end. The segment that didn’t care about price was Mercedes, so that is the segment that I made my first priority.

Describe the methods that will be used to sell and distribute the products or services

production and sales of Product A is 2,000 units and of Product B is 3,000 units. There are three activity cost

Firstly, it is strategically beneficial for the company to continue to produce products A, C, and D. However, you should discontinue production of product B, as it is unprofitable and is losing the company money. Product B has been losing the company $2,307 per reel. If the company deems it is essential to keep producing product B in order to retain their customer base, we recommend changing the production schedule. For example, during times of lower demand, you can produce products such as B that do not make as much money, but you will still retain your customers’ business and satisfy their needs. During times of higher demand, by discontinuing the production of product B, the company will be able to produce the more profitable products such as A, C, and D.

Companies are starting to make their online advertisements a game (Mynewsdesk, 2011). In this way customers are drawn to the companies’ advertising by playing fun games. BMW

With all these changes, the company will obtain more profit with the level production, $532,000 instead of $351,000,which represents an important increase.

There are several situations and issues during the whole process of the simulation game. One of the important issue we met, from my point of view, is to set appropriate price and adopt the price during the game. According to Dutta et al. study in 2003, it commented a six steps processes to build the selling price of a product including selecting the pricing objective, determining demand, estimating costs, analyzing competitors’ cost, prices and offers and selecting a pricing method and lastly selecting the final price. In the first step, selecting the pricing objective, this is mean to define the position of the

After commercialized launching, organization uses all the marketing tools to maximize its profit. As we have seen in the previous stage, advertising is more prevalent than other tools of IMC, but in this stage all the tools of IMC including advertising, personal selling, sales promotion, direct marketing and public relation work as a whole and interrelated way to take the product to reach in the maturity stage or to maximize the profit. In this stage, organization uses psychological advertising to attract most of the customer where at the previous stage they use introducing advertisement to know the customer about the