A SUMMER INTERNSHIP PROJECT REPORT ON A STUDY OF PROMOTION PRACTICE OF TTEB Prepared by:- Paghadar Sagar. PGP+MBA Stevens Business School Company Guide:- Mr. Chetan Gurjar Mobility Head Of (Gujarat) TATA Teleservices Ltd. College Guide:- Dr. Himani Joshi Acknowledgement:- In the realization of one’s objective man is not an independent identity. It is the combined efforts of the people from diverse circle. Keeping this thing in mind, I would like to take this opportunity to show my gratitude to all those who have contributed in one-way or other, small or big. With the proud sense of gratefulness, I would admire Mr. Atul Pal,Mr.Chetan …show more content…
Currently of a size nearing 200 million (GSM and CDMA), this sector is expected to reach a size of nearly 800 million subscribers by financial year 2011. The government has eased the rules regarding inner circle and intra circle mergers. This has led to a slew of mergers and acquisitions in the recent past. Also as the sector is moving closer to maturity, further consolidation is a reality and this will lead to the survival of more profitable players in this segment. In order to further promote the use of Internet in the country the government is taking proactive steps to develop this sector with the help of the various players in this segment. For this purpose, the use of broadband technology is being mooted and this will go a long way in improving the productivity of the Indian economy as well as turn out to be the next big opportunity for telecom companies after the mobile communications segment. Non-voice services and VAS are the gold mines. The big takeoff is expected with the rollout of 3G services in early 2007, once the spectrum issues are sorted out. Internet users base fast reaching near the English speaking population base. Local language and content required for further growth Infrastructure equipment cost is down to a fraction of what prevailed just a few years ago. Operators can plan better expansion plan now increased viability for the operators to expand to semi-urban and rural markets, hence, accelerate growth further it’s
Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian
People often like to change their “ethnicity”, to fit right into a social group. “Many people have considerable latitude in choosing their ethnic affiliations” (Olson 343). It’s very true people will change their ethnic affiliation when it comes to using it at the right moment. If you are categorized and fit into the majority you face less social stigma. You in some sense have it easy because you aren’t questioned about who you are. In “My Summer at an Indian Call Center” people are told to forget about their culture. Something they’ve grown up with and become something they truly can’t be. All for a dirt cheap job that will get them nowhere in life except to pay bills at home.
The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
Their statement to mitigate the concerns of market competitiveness is focused on Cable’s subscribers (Comcast, 2014). 4-firm concentration rate for the cable industry in Table 5.1 in the textbook shows the competition level (Besanko et al., 2016, p.162). In the assessment to quantify the impact of Comcast and Time Warner Cable merger, we need to look at the impact of the telecom infrastructure landscape and not the cable subscribers impact because the media companies are expanding to “cord cutters” that streams the contents over the Internet (Thompson, 2012). According to a page that quantifies the impact of Comcast and Time Warner Cable merger, the subscribers of truly high speed internet by the merger are near 50% (Freepress, n.d.). Though the market share of the high speed internet is very high by the merger, this is a monopolistic competition as there are could be many sellers and those sellers can continue to differentiate. For example, high speed internet connection via the cable technology can be replaced by the aerial high speed internet connection provided by telecom companies like AT&T, Verizon, T-Mobile. The aerial cellular based technology like LTE or 5G network which can provide massive data rate and reduced network latency can be positioned
The telecommunication act bought about a drastic change, ILEC- provided wireline subscriptions started to decline whereas cable-telephone, VoIP and wireless subscriptions started to increase. According to the statistics, more than 40 % of the consumers started to consider mobile as their primary means of communication.
The number of wireless subscriber connections worldwide reached 3 billion at the end of 2007. China led with the most subscribers followed by US. The emerging mobile market in Asia Pacific is very attractive with a lower penetration and higher growth rate compared to mature markets such as North America. Western Europe's mobile market was highly nationalistic with most users preferring home-grown mobile companies.
Tata Communications is a global company with its roots in the emerging markets. Headquartered in Mumbai and Singapore, it has more than 8,000 employees across 38 countries. The $3.2 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is the flagship telecoms arm of the $103.3 billion Tata Group.
Currently possessing 24 million cable customers, 12.4 million high-speed internet customers and 3.5 million voice customers says arstechnica.com
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had
Individuals have some great things to look forward to. Many already communicate over the internet for free (not including ISP cost) in a simple fashion by chat rooms, instant messaging, and email. Some are already using VoIP to replace their current telephone provider due to the lower
While everyone especially the younger generation is concerning about why the internet speed is so slow, we are inspired and motivated to explore this matter further. After few weeks of hardworking, we had a much broader understanding on how vital it is to stop the Telekom Malaysia’s monopoly so that our country will only experience a breakthrough in telecommunication industry.