Taylormade Research Paper

TaylorMade Golf is a subsidiary company of TaylorMade-adidas Golf Company. TaylorMade was founded by Gary Adams in 1979 as a small start-up company (TaylorMade, 2013). Adams had created a single new innovative design, the metalwood. This new metalwood sounded differently and most importantly performed differently. The new design shifted more of the weight to the perimeter, which provided more forgiveness on mishits. The center of gravity was also lowered, which made it easier to launch the ball in the air. Adams, being the son of a professional golfer, wanted his golf clubs to stay true to

Through the years there have been many forms of golf clubs used to strike to object used as a ball. Because of the increase in technology the tools of golf have been defined and redefined over and over again. The very first types of clubs that were used were just regular sticks that a person would find. These clubs were fashioned

There are so many companies that boast that they have the best irons and longest driver in golf, but Titleist has associated themselves as the elite golf club manufacturer. Known mostly for golf balls, Titleist has come a long way with their exceptional feel and great looks to improve the games of every golfer. Titleist ran a print advertisement in the April 2010 Golf Digest magazine displaying advanced performance in their clubs. The tagline reads, “Improvements You Can Feel” (16-17). The Titleist AP1 & AP2 irons are the products being sold in this ad. When people think of golf, Nike or Callaway is normally what comes to mind, but Titleist is known for their performance in the clutch. The

In order to achieve this higher level of performance in one’s golf game, Callaway had created a club for their target market that met yet a third need, that being the demand for forgiveness in a club. To meet this need Callaway created a driver that allowed a less than technically proficient golfer to drive the ball straight and accurate down the fairway, even though the golfer may have hit the ball left or the right of center on the driver.

Out on the golf course, the driver is a golfer’s club of choice. It is the club used most often at the tee during the start of a hole, making it arguably the most important club in a golfer’s arsenal. Take the one of the top ranked drivers on the market today, the Callaway X2 Hot driver, for example. There is an incredible amount of work that gets put into creating one of these drivers. The standard shaft of the club is known as the Callaway Aldila Tour Blue shaft. It is a carefully crafted, sleek, blue shaft made of graphite that provides a faster swing

Callaway is very famous for its drivers that are able to hit balls further than any other drivers. Most of the time these

Better Consistency: Everyone wants a consistent golf game. With custom-fit golf clubs, you can be confident that you will get a consistent shot every time you swing. This will help strengthen your overall game while eliminating damaging mistakes and improving your scores.

Golf club makers annually produce hundreds of different clubs that claim to be the key to a more consistent swing. For golfers with low handicap, avoiding the endless improvements in sticks that come out each year for less expert golfers can be a hassle. That is why many golf publications produce annual lists of the best clubs available to experienced and time-saving players.

Made of highly durable materials, the golf irons are specially designed for maximum performance. They come with better grips for giving you the best experience while you swing. Now, get softer and more responsive feel every time you get into the golf course to enjoy some quality time playing the game.

“Callaway Golf Company designs, creates, builds and sells Demonstrably Superior and Pleasingly Different golf products. That means that any club, ball or putter in the Callaway Golf family must be a significant improvement not only upon the products of our competitors, but also our own.” (1) How does Callaway Golf achieve its goals of manufacturing and distributing Demonstrably Superior and Pleasingly Different golf products?

There is new golf balls and golf clubs that get better every year. There are golf balls for all levels. Back then there was wooden clubs and now there is fantastique graphite, titanium, composite, and steel clubs, which are lighter and stronger. There are hybrid clubs. There are now balanced putters which make your putt straighter.

founder of Callaway Golf Company turned the most-feared club into the most-loved almost overnight. The driver became the fastest-selling club at retail. Many innovations have followed. From woods, irons, and putters to golf balls and golf accessories, Callaway Golf has consistently used ingenuity, quality construction, and technology to make the finest premium products in the industry.

Golf clubs started as handcrafted clubs made of wood. They were simple, rudimentary designs. Once golf became popular and the technology advanced golf clubs were taken from a simple piece of wood to a highly engineered piece of equipment. Eventually their would be a set of standard set of clubs to have in a bag including a fairway wood, driver, irons, wedges, and putters. As with the rise of each of these clubs, a new club is designed to fill the gaps. Hybrid golf clubs originated out of a necessity for a club that could combine the forgiving nature of a fairway wood and the accuracy of an iron. First referenced as utility clubs, hybrids are a relatively new addition to a golfers bag. The design was crafted so a golfer could hit the ball

Ping Golf President and CEO John Solheim confesses that his company's two-level wedges can provide golfers with improved and consistent performance on the turf or sand because of the double angles of the club. Tommy Wishon Golf, Condor Golf and SCOR Golf are also brands that market the two-level outsole, and larger brands such as TaylorMade mark their ATV wedge versatility. The latter has a unique multi-level design to account for the full range of shots with wedge, chip, pitch, flop, blast from the sand, from the rough and out of a fair

Richard Helmstetter, vice president and chief of new products, joined Callaway Hickory Stick, Inc. in 1986. He transformed CGC “. . . from a niche producer to an innovation powerhouse. . .” (Lal and Prescott, 2000, p. 2). Helmstetter viewed research and development differently than others in the industry. He challenged the scientists, engineers, and golfers he had hired to answer questions like “Where does backspin come from?” and “Why does a shot on the club toe hook left instead of right?” (p. 2). Helmstetter was correct in believing that by answering these types of questions the company would create better clubs.