Tayneto Mcdonald's

One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility, and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks, but does have a Dairy Queen that is at the other side of town. The market structure is a monopolistic competition. The area has a few large assorted sellers, products are differentiated, and there is easy entry and exit. The products are differentiated by the brand name; product attributes, and has the perfect environment. The

For the project, I decided to go to McDonald’s in Matamoras PA. I noticed a lot of high school students working there from Delaware Valley. Which is where I went to high school, I sat there for 20 minutes. The workers were running around frantically trying to get people’s orders ready, making me feel a little bit anxious because I felt like I should be rushing around too. People try not to make eye contact with you when you’re just sitting at a table staring at everything that is going on around you, which is understandable. There were many people who came in and ordered and immediately left after they got their food. Others came in with one person and sat down talked and ate their food. While one group came in and went to a room and just

“The process by which the company seeks new markets for its current products is defined as Market development”

* Threat of new entrants from independently owned pizza restaurants is high because they have the capital to open multiple units.

First we could say that McDonalds is an American icon, but now it’s safe to say that it’s a well know iconic company around the world. With over 30 different names for McDonalds here are a few interesting ones, and in which part of the world these names are used. McDonald’s is also known as the Golden Arches, Mickey-D’s,  Macca’s (Australia), Mackey-D’s, Placcy-D’s and McDog (Britain), McDo (France), MacDoh (Quebec), Mekkes, Mekki, McDoof [literally McStupid] and Der Schotte (Germany), MacDee (Indonesia), McDonaldos and McDonas (Mexico), McCancer (U.S).The nest few parts of the analysis we will breakdown McDonalds structure and go in detail. First we will start with the financial analysis and company’s health; second we move to external analysis and porters 5 forces, third we will discuss internal analysis, fourth we will identify what kind of strategy McDonalds implement and follow, and lastly what I think will be beneficial and how to implement certain changes.

The pricing of McDonald’s were set to cater for the lower income group. While McDonald’s restaurants in the United States and many other countries are typically operated as franchises owned by private investors, the fast-food world leader has invested its own money to conquer Ukraine according to the article “McDonald’s continues expanding Ukraine Chain” dated February 07, 2007. According to an article in the Bloomweek Businessweek “McDonald’s tastes victory in Europe” Hennequin 's recipe for success focuses on upgrading the customer experience. "The brand position is different in different parts of the world," he says. In the U.S., customers tend to eat on the go, and therefore around 70 percent U.S. sales come from drive-troughs. Europeans on the other hand prefer to linger. "In Europe it 's more about the experience," he says. "It 's convenient and a destination place at the same time." The rapid roll out of McCafés is another Continental-style offering helping to drive growth. In France, McDonald 's began using kiosks where customers can order and pay for their food, because a majority of transactions there are made using debit cards. Now the kiosks, which also have been introduced in Germany, are being tested in other European markets. According to an article “Employee involvement and market orientation in a transition economy:

Domino’s introduced a wide range of Pizzas and other snack items customized according to the tastes and preferences of Indian public including Double Cheese Crunch pizza, Cheese Burst pizza, Kebab pizza, Chicken Wings, Choco Lava cake, Pasta, Breadsticks etc.

McDonalds needs to constantly examine trends and to come up with new and improved innovative strategies to maintain its competitive advantage so that it does not lose its position to competitors. In addition, since McDonalds is global, this may be a more difficult challenge. Therefore, McDonalds must pay special attention to various outside forces, such as changes that occur within different country’s economies, laws, or local area concerns.

McDonald’s Corporation has been going through a series of underperformances over the past three years, mostly marred by unwarranted restaurant outlays and menu changes. This has resulted in a slump in its market share as customers walk away from the fast food giant, often mentioning dissatisfaction in their experiences at their outlets. The company’s management credits this to poor service delivery and the institution of menus that are irrelevant to their target market’s needs. With this observation, the company has taken it upon itself to institute a number of changes to the organization structure it has in the US. This will be done by altering its

As one of the world’s most famous fast food chains, McDonalds was founded in1937, the McDonalds brother Richard and Maurice opened the first McDonalds restaurants in America. McDonalds today has over 30,000 restaurants in over 100 countries in the world. McDonald’s fight’s to protect is reputation and trade mark. Although good corporate-level strategy is important it is not the most critical for day-to-day human resource activity. The most important strategy for human resource is business-level strategy and related corporate diversification strategy. Its concerns how the organization will compete with the other companies that

McDonalds is a worldwide organization that has been around for decades and lasted through some really trying times for many economies around the world. McDonalds has weathered major disasters, failed economies, attacks from the diet industry, and even states looking to ban them because of potential health effects on children. McDonalds has taken these people head on and decided that they can still be profitable and weather any storm that may come their way. The new Chief Executive Officer for McDonalds is seeking to turn things around as there has been a slight slump in sales (Passeri, 2016). He is bringing a new vision on board and cutting some of the unnecessary spending that was happening as it related to McDonalds menu and spending.

McDonald’s Corporation has continued to evolve in the fast-food industry, and introduced a more contemporary look and new menu items, while altering traditional favorites. The changes we see before us today, are all a part of the company’s strategic plan. However, five things still remain a priority in McDonald’s strategy; people, products, place, price, and promotion. The company depends on each of these core drivers to create opportunities for McDonald’s Corporation. During my research I have taken a look at how some of McDonald’s competitors measure up to the company. However, in this paper I will be discussing Burger King’s position compared to McDonald’s by using some of the recent articles I read about the fast-food restaurant business. Additionally, I will be summarizing McDonald’s strategies and performance in 2010, and the effectiveness of the company’s strategies. Lastly, I will discuss some recommendations that I would offer McDonald’s chief executive officer.

Since the 1950's, Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and, eventually, the world. Burger King, also known by the initials B.K., has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth.

Fundamentally, McDonald’s is presently one of the top companies in the fast food industry. Essentially, meeting it’s market demands and needs is crucial for the survival of this company. Due to it’s commended leadership, innovations, globalization, and expansions, its has remained a part of this specific market. To achieve its success both internally and externally we have to play close attention to it’s financial, marketing techniques, acquisitions, technology, and human resources that are incorporated in everyday operations. In this paper, we will analyze many key components of the McDonald’s corporation as well as their financial statements which contributes to their history of long term success.

2. What services should Suzanne’s Mc Donald’s Restaurant could offer to attract more young customers to avail the facilities longer than the seniors?