Teaching Notes: Al Ain Dairy

With the continuous Positive growth for the of our economy (GDP growth and one of the fastest growing consumer spenders) it will become a factor in AMC’s increase in sales because Filipinos will become less price sensitive in buying their milk products they are willing to spend more on perceived benefits and the level of being price conscious are slowly becoming relaxed and they are more willingly to spend in addition Alaska’s products are affordable. The rise of the “Lifestyle on the go and healthy consumption” trend among Filipino consumers also give rise to Alaska’s milk products with their products having ready to drink properties and also milk itself naturally has healthy benefits to the body of an individual. The continuing effects of El Niño in the country have positive and negative effects for Alaska milks products. The positive effect is an expected increase in their canned evaporated milk products which is used by Halo-Halo makers in our country especially during hot season. The negative side of this phenomenon is we all know whenever the temperature is high milk products are easily to be spoiled. The regulation of the Government to Junk food drinks (soft drinks and artificial juices) gives rise to the milk product as a healthy alternative to the said regulated drinks. The Government’s regulation on breast milk feedings can be a threat to manufacturers of

Located in Western Asia at the South-East end of Arabian Peninsula on the Persian Gulf is the oil-rich economy viz. United Arab Emirates (UAE). The demographic of the economy consists of 11.6% Emiratis, as much as 59.4% South Asian (including 38.2% Indian) and 29.1% others (2015 est.). The economy constitutes young population with majority of the population between 25-54 years of age (61.27%) and about 96% are aged below 54 years of age. Dubai, Abu Dhabi and Sharjah account for 85% of the total UAE population.

Milk: Does the body good. That?s about as much as I knew. As a somewhat, well, I?ll admit it- ignorant consumer- I simply thought that milk in the super market came from, well? a big long row of cows somewhere. Oh, how I was wrong! When we were given an assignment to defetishize something, I realized my ignorance and decided to find out the truth about Dairyland Milk, my milk of choice. This paper is my journey from my small Kitsilano apartment building to the cow that potentially produced my milk in an effort to think of milk not only as an easily available healthy drink, but as an embedded set of geographical and social processes. Much to my astonishment, the production of milk involves much more than

United Arab Emirates occupies a total area of about 83,600 square kilometers (32,400 square miles), along the south-eastern tip of the Arabian Peninsula between 22°50 and 26°N and between 51° and 56°25 E. The UAE has 1 318 km of continental coastline along the Persian Gulf. The inflation rate, exchange rate and currency stability are important factors to consider in International trade, economically, the UAE has a 4% of GDP growth in 2012 with a lower inflation rate of 1.1%, In terms of days and cost of import procedure (United Arab Emirate). The Urbanization rate of the region is 84% (UAE) which would contribute to the product awareness in necessary part of the region since the urbanization rate is high. The common languages in

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Provide rules on the conditions of carriage of passengers, cargo and mail according to UAE Laws, and in coordination with local authorities.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

Most countries affected by the civil wars have been cut off from any regional connections therefore they weren’t able to attract many of their regular customers. The UAE has taken that to their advantage by reeling in the customers who would normally shop in Egypt, Syria, Tunisia, Libya and Yemen and give them the opportunity to shop in places in the UAE instead of in a dangerous country. This has led to a 10% rise in spending by shoppers affected by the Arab Spring. The United Arab Emirates is known as a modern country with a stable government system that the public seems to respect. Governments from different countries such as Syria have shut down Internet and power connections to avoid the world to see the troublesome county. Because of these barricades, countries such as the United States and England have been keeping a close eye, especially since they cannot export and import products between countries. Perhaps the Middle East would’ve been better off without the Arab Spring.

• Opportunistic strategies: Strategic behaviour of Emirates can be best described as proactive and opportunistic. Market segment gaps are sought and filled at a faster pace. Price differentiation is its forte. Emirates converted greater proportion of their seats to premium classes, increased scope of luxury amenities, added new planes to its fleet that offered latest amenities, first airlines to introduce individual first class suites – shower spas, full service walk up bar

In the late twentieth century, the Middle Eastern nation of the United Arab Emirates (UAE) began to make plans to distance itself from the petroleum industry that dominates most of the Persia. Driven by the fact that internal experts believe the country’s oil reserves will be depleted by the year 2012, the UAE is attempting to transition to a service industry, with a major focus on tourism, retail, and entertainment. In order to transform its economy, the UAE is first focusing of the already advanced city of Dubai, which is the first tax free, centrally-planned, freemarket capitalist society in the Middle East (1). With an economy valued at over forty six billion

The UAE is one of the riches nations in the world as measure by per capita GNP. The economy is primarily based on the oil

Geographically, Emirates is very well positioned in Dubai, which it also uses as a strategic point due to the access that the region creates in reaching other countries including Europe, Southeast Asia, the Middle East, Oceanic and part of Africa. Being knowledgeable of global trends, it also began to compete in rising BRICS countries. (Pg. 3) It has managed to effectively penetrate into major European markets such as France, Germany, the United States, and the United Kingdom where it directly

UAE is located at the southeast end of the Arabian Peninsula on the Arabian Gulf sometimes referred to as Persian Gulf, bordering Oman , and Saudi Arabia to the south, sharing sea borders with Qatar and Iran (CIA World Factbook). The population is estimated to be 9.446 million and consists of 1.4 million Emirati citizens and 7.8 million expatriates, majority of whom came from India, Pakistan, Philippines and other Arab countries. It was established in 1971 as a federation of seven emirates (states). Each emirate is governed by a monarch; together, along with some elected representatives, they form the Federal Supreme Council – legislative organ. One of the monarchs is selected as the President of the United Arab Emirates.

Further infrastructural developments in the future includes Khalifa port in Abu Dhabi, expansion of Port Khalid in Sharjah, extensive goods rail networks connecting the GCC countries and other Airport and Port expansions. This vigorous investment in the sector is essential due to same trend prevailing among other GCC countries. This would further improve the market size and continue growth in sector.

ReferencesBrandAge Megazine. (Yr. 7, vol. 9). Tipping Point Global Brand. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1911BrandAge Megazine. (Yr. 7, vol. 12). Beer War 2007 Symbolic War. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1991Manager Media Group Public Company. (2003, September 2). Retrieved April 17, 2007, from http://www.gotomanager.com/news/details.aspx?id=7746Manager Media Group Public Company. (2007, January). Retr