Teaching Notes Robert Grant - Strategy 4th Edition

51665 WordsAug 13, 2012207 Pages
Contents Introduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc., May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson, Inc., January 2001 77 9 Online Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] & [B] 88 Rivalry in Video Games 98 Birds Eye and the UK Frozen Food Industry 109 1 CONTENTS 13 14 15 16 Euro Disney: From Dream to Nightmare, 1987–94 116 Richard Branson and the Virgin Group of Companies in 2002 125 General Electric:…show more content…
2. Goals, Values and Performance Chap. 3. Analyzing the Industry Environment Chap. 3. Analyzing the Industry Environment Chap. 4. Intra-Industry Analysis Chap. 5 Analyzing Resources and Capabilities Chap. 5. Analyzing Resources and Capabilities Chap. 6. Organization Structure and Management Systems Chap. 7. The Nature and Sources of Competitive Advantage Chap. 8. Cost Advantage Chap. 9. Differentiation Advantage Chap. 10. Industry Evolution Chap. 11. Technology-based Industries and the Management of Innovation Chap. 10. Industry Evolution Chap. 11. Technology-based Industries and the Management of Innovation Chap. 11. Technology-based Industries and the Management of Innovation Chap. 12. Competition in Mature Industry Chap. 13 Vertical Integration and the Scope of the Firm Chap. 14. Global Strategies and the Multinational Corporation Chap. 15. Diversification strategy Chap. 16. Managing the Multibusiness Corporation Chap. 17. Current Trends in Strategic Management 9. Online Broking Strategies: Merrill Lynch, Charles Schwab, and E*Trade 10. EMI and the CT Scanner [A] & [B] 11. Rivalry in Video Games 12. Birds Eye and the UK Frozen Foods Industries 13. Euro Disney: From Dream to Nightmare, 1987–94 14. Richard Branson and the Virgin Group of Companies 15. General Electric: Life After Jack 16. AES: Rewriting the Rules of Management 4 INTRODUCTION To provide further guidance on linking the textbook chapters and cases within the context of a

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