preview

Team Leadership Essay

Better Essays

Team Leadership
John Haynes
MGT/521
August 27, 2013

TO: Robert Foster, Marketing Executive
FROM: John F. Haynes, Team Leader
DATE: August 25, 2013
SUBJECT: New Market Segment Strategic Plan
This memorandum outlines the team’s approach that supports the company’s overall strategic plan to enter a new market segment. Each team member will be assigned to work separate parts of the plan. I will carefully evaluate each member and match the assignments using the results from the personality assessments and individual leadership styles. This will ensure, in a sense that the right person is assigned to execute the tasks. Market expansion brings both opportunity and a considerable amount of risk. The …show more content…

These distinctive qualities will be very useful in reaching the widest demographics. Assessing new market segment will be extremely helpful in determining the common interests and needs of the customer. Mr. Jeong will excel at this task because it is action-oriented assignment that permits her to interact with people.

Perform Market Analysis
Moving into new market segments also requires a substantial amount of market research and statistical analysis. The objective of a market analysis is to define the potential of a new market segment, today and in the future. The team must have a comprehensive understanding of market growth rates, projected demand, and chief competitors. Furthermore, all impending obstacles must be addressed prior to entering a new market segment. To thoroughly comprehend the market place, it is imperative that the team has a good data analyst. Mr. Damian Ona is very comfortable working with numbers, and is well suited, and qualified to perform in the capacity as the team’s market analyst. He enjoys analysis and will compile the relevant data in a logical order so that it can be articulated intelligently to senior-level management. While Mr. Ona is a superb analyst, the junior analysts assigned to assist may find it challenging working with him in a team setting. This is because most teams use the participative management or leadership style. It is a leadership style that is particularly challenging for individuals

Get Access