Teavana Tea Persuasive Essay

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This ad by teavana, designed to sell iced tea gift sets uses many persuasive appeals to help convince potential customers to choose their product. One example of a persuasive appeal included the usage of appealing by association. In the top left corner the ad states that “Everyone's talking about Summer’s hottest tea collection.” By stating this it makes the customer want to fit into this group of people and also drink Teavana teas. Another persuasion tactic Teavana uses is transfer. By taking cinematic photos of their tea on a bright summer it make the audience want to emulate that moment. Next to the photo it also says “A taste of SUMMER.” By painting the picture of ice cold tea on a warm summer's day they hope you will want to transport yourself into that moment and as a result buy their.
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