Technical Memorandum: van Westendorp Price Sensitivity Meter

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Technical Memorandum 2009:001 W.R Paczkowski

Technical Memorandum van Westendorp Price Sensitivity Meter
Walter R. Paczkowski, Ph.D.
Data Analytics Corp.

September 25, 2009

W.R Paczkowski (Data Analytics Corp. )

Technical Memorandum 2009:001

September 25, 2009

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Technical Memorandum 2009:001 W.R Paczkowski

W.R Paczkowski (Data Analytics Corp. )

Technical Memorandum 2009:001

September 25, 2009

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Technical Memorandum 2009:001 W.R Paczkowski

Part I Technical Memoranda

W.R Paczkowski (Data Analytics Corp. )

Technical Memorandum 2009:001

September 25, 2009

3 / 61

Technical Memoranda
Technical Memorandum 2009:001 W.R Paczkowski

Data Analytics Corp. periodically issues
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1 Recommended Readings See Michels et al. in the application that emphasizes ranges. W.R Paczkowski (Data Analytics Corp. )

section of this Technical Memorandum for an September 25, 2009 7 / 61

Technical Memorandum 2009:001

Introduction
(Continued)
Technical Memorandum 2009:001 W.R Paczkowski

The van Westendorp Price Sensitivity Meter is a method for determining the optimal range of prices for a product.1 Based on a series of simple questions, the method reveals a range of prices acceptable to consumers.
It provides a range of prices, not an ”optimal” price.

1 Recommended Readings See Michels et al. in the application that emphasizes ranges. W.R Paczkowski (Data Analytics Corp. )

section of this Technical Memorandum for an September 25, 2009 7 / 61

Technical Memorandum 2009:001

Introduction
(Continued)
Technical Memorandum 2009:001 W.R Paczkowski

The van Westendorp Price Sensitivity Meter is a method for determining the optimal range of prices for a product.1 Based on a series of simple questions, the method reveals a range of prices acceptable to consumers.
It provides a range of prices, not an ”optimal” price.

This is useful for new product pricing.

1 Recommended Readings See Michels et al. in the application that emphasizes ranges. W.R Paczkowski (Data Analytics Corp. )

section of this Technical Memorandum for an September

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