Technological Advancements In The Advertising Industry During The 20th Century

The second major innovation is the telephone because it opened up doors for everybody. The telephone allowed them to be connected to other parts of the world, or their loved ones did not live in the same city. It permitted them to stay connected to relatives and have audio conversations without the inconvenience of letters which took a while to arrive by post. It produced better business for the small to larger corporate businesses as well as in the event of an emergency.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

The 1920s is notorious for being a good time, with its reputation of being full of fun parties and extravagant living. Those wealthy enough were able to enjoy that along with all the other changes in American culture. In the 1920s the use of installment buying, credit, and stock market investments became a typical part of life. Technology that improved home life, like vacuums and radio, were desired, and these shifts in culture added to the stigma that good times would continue forever. The American people were not aware that common habits in the 1920s would lead to the Great Depression in the 1930s, during which unemployment reached over 25%, the economy struggled, and the fun times ended. The Great Depression was caused by experts that encouraged

Many people bought radios, as they were cheap and effective. The radio was a useful tool for emergencies. If a weather emergency took place, people nearby would be warned hours before it hit due to the radio. It was also important in that the range of radios was limited. That way, the entire world would not know about a small thunderstorm in a small town. However, the reverse could be true. The radio also worked long range, and was important in telling the United States population if war had started, or about other big news, like the Stock Market Crash. The radio was also a very important form of communication in war. World War II was the first war that was a technology based war. The war had soldiers and commanders communicating and forming a strategy on the radio. The radio also sent propaganda to increase production for the war. The radio also had a huge impact on the 1920s because it spread religion, culture, and society news. The radio was the reason that the flapper lifestyle became popular, because it was broadcasted frequently on the radio. It also let people know about the Harlem Renaissance, a Black gathering of music and art, the Red Scare, where America tried to exterminate communism , and new laws such as Prohibition. A hugely important example of the radio was the Scopes Trial. This was a major debate between Scopes and the State, where Scopes broke the law by teaching evolution. Many expressed that the law banning the teaching of evolution

Due to advances in technology, significant changes in advertising appeared in the 1920’s. In the latter half of the 1900’s ads were illustrated in color for the first time and the layout of most magazines changed. Advertisements, in the 1910 Ladies’ Home Journal, were mostly located in the back of the magazine. Though due to the popularization of name brands, ads moved to the front as competition between products produced more revenue.

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

Many inventions of this time you have right in your very home today. You may take them for granted but back then it was a milestone. Electric irons, toasters, refrigerators, air conditioners, radios and TVs were all inventions of the 20s and 30s. with the success of electrification and the well income of many households people began to buy these products without even thinking twice about it. Radio and TV especially were big advancements as they changed the way people got their news and were entertained. The invention of the refrigerator lead to the invention of frozen foods by Clarence Birdseye in 1923. This made foods expiration date last even longer than any time before.

Before world war one, people could only receive information in their household from a radio or news paper. In the 1950’s the television became very popular, rather than in the 1940’s

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

The 1930s and 1940s are considered the golden age of radio (Feature Radio in the 1930s). Nearly everyone in every household in America, Germany, and Great Britain owned one to help them stay up to date on the events happening around them. Though this time was considered the “golden age” of the radio, it was not so golden for people around the world. Roosevelt, Churchill, and Hitler were all leaders of powerful countries during one of the most difficult times in history. In 1929, the American stock market crashed. This caused industries to collapse, banks to shut down, and millions of citizens to lose their jobs across the US; conditions continued to worsen as more and more people became homeless. In 1932, Franklin Roosevelt was elected as President of the United States and things began to look up. Before he could get America completely out of the depression, however, disaster struck again.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,