Technological Advances

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Prof. Wells English 205 December 8, 2010 Technological Advances In Marketing and Advertising Seth Godin, former Vice President of Direct Marketing for Yahoo!, and a well known business blogger and author, once said, “You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action” (Godin 25). Godin pinpoints two important marketing concepts, the successful placement of ads and the effect of successful advertising on consumers. In recent years, the expansion of the internet, the use of customer relationship management software and the growing popularity of social networking websites, have revolutionized the marketing and advertising industries,…show more content…
This exclusivity helps to promote customer satisfaction and increases customer loyalty, which is important in a world that is being transformed by globalization and technological advances. In, The World is Flat, Thomas Friedman explains that to remain competitive, “...the big shall act small” (425-453). Big companies have to learn to act small, by making customers feel big; giving them more choices and making them feel valued. The rise of the internet has given consumers the option, “...to contact a business any time of the day or night from any location, to make purchases or to obtain information on the status of accounts,” so businesses have to communicate on a consumer’s level via social media websites such as Facebook and Twitter, to keep up with other companies and to retain costumers (Kleindl 8-9). With all the developments in the virtual world, many changes have taken place in the marketing and advertising industries. Businesses have benefited from advertising over the internet, collecting consumer information using customer relationship management software and making themselves accessible to customers via social media websites, but the expansion of the internet has also had its disadvantages. Cybercrime, criminal activity done over the internet, makes internet dealings risky for both businesses and consumers. On the business end, there is always the possibility of an infrastructure
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