Technological Model Of The Technological Environment

Two years in a commercial gym have driven me to a point of disillusion with everything it stands for; pushy sales people, rolling contracts, the promotion of sugary bars and ‘glow in the dark’ energy drinks, abdominal machines, abs classes, abundant cardio machines (with TV screens) and choreographed classes. Don’t forget the satisfaction people have with their poor weight-training technique and their lack of willingness to learn anything different.

Technology can be broadly defined as the use of scientific knowledge for practical purposes mostly in industry. Its application in various industries includes the information and media technology, agriculture, education, construction and transport. Technology allows us to perform complicated tasks in our daily lives and ensures efficiency in production. Technology has been advancing in astounding ways in recent years especially due to progress achieved in computing and it can only grow even more in the future. Although authors have different views on this broad topic, they are important as they help paint a picture for society on how technology will evolve.

The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes, fitness facilities are recognizable service providers to all demographics. As a result, the job outlook for personal trainers and exercise instructors is good. According to the “Bureau of Labor Statistics” (2014) website, “employees of fitness trainers and instructors is projected to grow 13 percent from 2012 to 2022, as about as fast as the average for all occupations” (para. 1). Understanding the need for personal care and services many entrepreneurs are either starting up their own

With today’s society stressing a greater demand for flexibility, and ease of access to goods and services, a trend has emerged for extended trading hours for service organizations. One of the main profiteers of this trend is gym franchises. With over 1 billion people in the global population being overweight, and the still present economic uncertainty leading to longer working hours for most people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom of the 24 hour gym came about.

As globalization is sweeping across the globe, so also is technological advancement. Every aspect of our lives is being affected by information technology. The advancement in technology is enhancing knowledge and breaking down limitations, barriers and obstacles. Today I want to talk about how technological

Technology is one of the quickest evolving fields of the modern society. Everyday, scientists and engineers think of ways to develop the current technology in order to make daily human tasks easier to achieve. They are able to reach innovations that change how we view objects and how we deal with the world around us leading to innovations in how manufacturers and businesses do their jobs.

36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that our company does. Our fitness studio has established the following core competencies: providing a high-quality, branded service, creating brand awareness, developing a sense of community among customers who utilize our services, and building a solid reputation in the community. 36! Fitness intends to build on these competencies through marketing efforts that will help us meet our goals.

Buyers in this department have a lot of power and influence. Most people that lead an active lifestyle, share that lifestyle trend with friends or family. This means that word bout brands, equipment and technique travels at an exponential level of quickness. If a customer is dissatisfied with a product or an experience they had at a store, this will be shared at their next fitness

Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it’s from internal weaknesses of the organization or external threats to the company, the organization must be prepared to overcome these obstacles. One of the biggest external threats to the economic success of Destination Fitness it the economy itself. Although the economy is steadily recovering from the recession, disposable income still comes at a premium for many people. In order to convince customers to become members they must, first and foremost, make it financially attractive to them. Keeping membership costs low will entice new customers through the door. After that it is up to the staff to make customers realize that their biggest investment should be to invest in their own health and well being. Another threat that Destination Fitness faces is the time constraints many drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to combat this, programs that are offered must utilize time efficiently and be able to bring results within strict time limits. This will also allow the trainers to assist more people and really give the customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood. Legal/Regulatory It will be essential for Destination Fitness to determine the legal structure of

According to the collected and analyses fitness centre members’ feedback, below are the summary of the analyses results:

The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

     In short, Bally Total Fitness has been faring well in the fitness industry. First quarter results of 2004 have shown that net revenue has increased from the previous year’s first quarter but by only 2%. By more aggressive marketing this number can increase more by the next year. Both a market penetration strategy and a market expansion strategy should be utilized to further this objective. These strategies will ensure that current and potential consumers will be aware of the product Bally Total Fitness has to offer. The current campaign says it best, “Every Body Needs Something” and Bally Total Fitness has just what that body needs.

The industry is expected perform better in the next five years. Demand for gyms is expected to improve as healthier consumer sentiment encourages people to spend more freely on fitness activities. Furthermore, growing awareness of the merits of regular exercise will continue to benefit the industry as a whole. Consumer preferences will continue to shift towards

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry.