Technology And Innovation Management : Proctor And Gamble Company

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Technology and Innovation Management

Assignment 01
Due date: 28th September 2014

Author:
Kohulan, Thillainathan – 11679178

(277 words)
Proctor and Gamble’s business and the types of products it sells
For a very long time proctor and gambler’s business was focus on Fabric Care & Home Care segment, and when they realized that the business is no longer growing and it is not fast enough to achieve their goals, they changed their focus on new products and business.

Other than staying on Fabric Care & Home Care segment these days the Procter & Gamble Company (P&G) additionally focused on Beauty segment, grooming segment, Health Care segment, Snacks & Pet Care segment, and Baby Care & Family Home Care segments. For example Procter & Gamble Company deals with brands such as Braun, Crest, Fusion, Gillette, Head & Shoulders, Olay, Oral-B, Pantene, Pampers, and Tide.

Proctor and Gamble’s competitors
As per hoovers article “Johnson & Johnson, Kimberly-Clark Corporation, Unilever” are the major competitors of Proctor and Gamble.

Why did P&G need to raise its innovation success rate at the start of the 2000s?
At the early 2000 only around 15% of Procter & Gamble Company’s innovations were meeting revenue and profit targets. As per the case study Procter & Gamble Company invest $2 billion annually for this innovation, and 400$ million to do customer research. After spending this much money only 15% success rates means really a critical situation for the

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