Almost daily a new information technology is introduced into our personal, professional, or educational lives. Studying acceptance of new technologies has become a focus of industry as well as academia. Application developers realize that lack of user acceptance of their technology can lead to loss of money, resources, and the failure of their product. In studying this key factor of user acceptance and use of technology, the Technology Acceptance Model (TAM) is one of the most cited models.TAM was developed by Fred Davis and Richard Bogazzi to explain computer technology user decisions. The theoretical basis of the TAM model was from Fishbein and Ajzen’s Theory of Reasoned Action (TRA).
The Technology Acceptance Model (TAM) is an…show more content… The correlation between use and perceived ease determines attitude and intended use, so while use has direct impacts on attitude and use, ease influences attitude and use indirectly through use.
User acceptance is defined as “the demonstrable willingness within a user group to employ information technology for the tasks it is designed to support” (Dillon & Morris, 1996). Their definition focuses on planned uses of technology. Research supports that individual perceptions and feelings toward information technologies are likely to be influenced by the objective characteristics of technology, as well as interaction with other users. For example, the more useful an application is deemed by the individual, the more it will be used. At the same time, individual’s perceptions of the system are often influenced by the way people around them feel about and use the system. Studies on information technology report that user attitudes are important factors predicting the success of the system. Many definitions of attitude have been explored regarding users and their relationship with a technology system (Legris, 2003).
A review of scholarly research on technology acceptance of information tech systems and their usage suggests that TAM has evolved, from TRA, as one of the most cited structures of study in this area of research. TAM is an important theoretical construct. It has