Technology As A Macro Trend

Internet fashion retail is a highly competitive market, the trends in the industry and company’s success relies on customer’s needs, which change constantly. “Competitive advantage is the delivering of superior value to customers and, in doing so, earning an above average return for the company and its stakeholders” (McGee, Thomas & Wilson, 2005, p.207). In order for ASOS to stay on top of its competitors, the trends in the industry have to be monitored, so that further they can be strategically translated in developing new products, to gain customer satisfaction.

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

I will be linking this task with my project of a creating a website about the Fashion and its evolution. Firstly, I would like to show you how the fashion has evolved through the time including the clothes and accessories. Secondly, I would Describe which clothes are fashionable and what people want to wear nowadays and Finally , I Would give you a list of the top10 brand of Clothes fashion. In addition I will give you examples about some celebrities and their relation to the brand and the fashion.

Context: TFC has been growing quickly within the fashion network industry for past decade (1996-2006). However, emergence of stiff competition in its field has resulted in TFC to rethink its strategy. Therefore, an appropriate marketing strategy needs to be selected in order to maintain TFC’s position in addition to boosting its viewership ratings and revenues.

By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are

Teens and smartphones are killing teen-fashion retailers by using social media to make fashions popular or unpopular. In the article “How teens and smartphones are killing teen-fashion retailers” by Suzette Parmley, a reporter philadelphia inquirer, emphasizes that teen that are on social media who are killing fashion retailer. Parmley states that according to Garrick Brown, the vice president of Cushman & Wakefield “this generation ( the first to have grown up completely on smartphones) are poised to put growth to shame” (par 9). She is basically saying that before this generation they didn't have smartphone that did things they do today, phones now a day have a lot of control and every kid uses a phone and social media is running a lot of

Lately, there have been issues of brand management on the internet. The new digital tools require a lot of adjustments at the executional stage. According to Chaffey (2000) Internet marketing success depends on the sites interactivity features. Also added that a brand’s presence online should be conceived in a way that is sympathetic to the technology and the environment. Many brands fail in the execution of different features resulting in customers’ needs and expectations not being met says Hewson and Coles (2001) The consumer still looks up to the luxury brands although the bond is presently being evolved beyond the existing “top-down” model. (Okonkowo, 2009) The percentage of online shoppers and the sales of luxury brands have been on a positive growth. In spite of the growth, it’s not clear that what drives the consumers to shop online and whether they would be interested in shopping if attractive online stores were introduced. Therefore, what factors affect consumers to shop online will be examined here. A framework is necessary to develop the complex system and determine these factors, influences and buying behaviors of the consumer. (Perea, 2004) Affluent consumers use the internet as their powerful source of information about the luxury products and it is necessary that they have an online presence.

Specifically in the fashion industry, there is a trend moving more towards digital commerce rather than physical, brick and mortar retailing. Customers want convenience and instant gratification. However, for an established business like Maurices, the digital commerce trend could be cannibalizing to the brand’s vision, as in-store experiences are replaced with the click of a mouse. It then becomes increasingly important to find the proper balance of online and offline channels to deliver their vision. I would argue that Maurices’ most digital potential lies within finding creative ways to keep the in-store shopping experience fun, exciting and adaptable to customers’

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

According to Christopher et al. (2004), the main features of fashion industry include very short product life cycle, high volatility, low predictability, and high impulse purchasing. As a result, it is crucial that how a fashion company could quickly respond to market demand and incorporate consumers’ preference into its products (Christopher et al., 2004). In order to maintain its leadership position in the market, the Company’s strategies focuses on these parts (Tokyo Fashion Corporation Official Website: http://www.tokichoi.com.tw/subTP.aspx?p=about):

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Information technology has an impact on many different aspects of our life. Technology has influenced the economy and on the way people live, communicate and work. The growth and improvement of technology yields to a greater output and huge impact on the economy. Technology innovation provides more efficient and cheaper ways to make existing goods. Many institutions are spending a lot of their revenue on research and development. This resulted in creating new products and new services. Economy has been affected by technology in the number of the increased jobs, the emergence of new and developed services and the use of the Internet to reach customers.

Fashion is a manner and style especially clothes, shoes, makeup and hairstyle. When I came from my home country, I have not much knowledge about fashion, and even do not know more about fashion brand. I was learning from technology, school and start follows American fashion. In eighteen century, people were also very fashionable as we are mostly seeing in the old films and pictures. The fashion was started from Europe and England because on that time Kings and Queens were fashionable and spends money on luxury items. The Queen Elizabeth has famous because of fashion and style, because she is wearing bright dresses, necklace etc. The brands we are use now a day’s also established in many years back like Coach is in the fashion for last 75years. Now a day’s fashion is change every spring, summer and fall because people are more creative to do something different. Social media is the main source to develop the latest fashion between new generations. People are follows facebook, twitter, instagram because celebrities, models, and companies share their fashion with public. In the twenty century people have jobs and money that’s why they start spending on technology, and fashion, on the other side there are competition in the fashion industry so it’s difficult to compete it.