Technology : Evidence Of Best Practices

According to Dr. David Sackett (1996) Evidence Based Practice (EBP) is “the conscientious, explicit and judicious use of current best evidence in making decisions about the care of the individual patient. It means integrating individual clinical expertise with the best available external clinical evidence from systematic research.”

Nordstrom is a part of every type of social media. They advertise their new arrivals on Facebook and Twitter. Nordstrom has an Instagram account for each store where they post different outfit ideas, or new arrivals in the store. Nordstrom employees always make every effort to let all customers know about what is coming in and what is trending. They help many fashion-forward customers, keeping them in the loop about what is being sold to provide them with optimal customer service. Nordstrom sends out emails and phone calls whenever they have a sale to promote it. Nordstrom gives card holders early access to all of their sales and bonus reward opportunities so they will visit and shop again (Shannon).

Target Corporation allocated large budget to upgrade information system as part of a roadmap to transform business (Target Roadmap, 2015). Once the upgrade is completed, it will provide a large amount of intelligent data for internal resources to support customers faster. It further tracks performance and controls accurately the timely information about daily operations in real time. The automated online and on-demand ad-hoc reports generate reports for each store any time as well retains records of products and services.

Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive brand .Most of their products are design to offer fit, performance and comfort while incorporating both style and function. On another hand, American Apparel

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

When it comes to a social aspect, Lululemon is becoming an increasing trend: a result of consumer approval. The company does take hits though for its return policy and many people feeling that their staff is not very friendly. The media took blows on the company when there was a murder that took place at one of their stores and the conflict was between two of the employees(Lawrence). They are seen as having sustainable development and being environmentally friendly. They are also conforming to demographic changes and developing lines for men and youth. As for a technological aspect, they are praised for their several forms of social media and keeping customers up to date as well as their up keep of fashion trends(MBASkool).

They can use data to make lines shorter and check out smoother. They just want what is best for the their customers and in store tracking helps make sure that consumers are always at a satisfactory level.

Another social factor is demographics. As Lululemon products are highly prices, it is important to research the social economic aspects of the neighborhood. Moreover, Lululemon faces high rates of obesity and overweight in America and Australia, hence the importance for well-trained “educators.” As Lululemon incorporated e-commerce in 2009, a technological as well as an external factor is to ensure customer service provides the same level of customer services as the face-to-face interaction in the stores, and to maintain the website up-to date. It is important for Lululemon to maintain a user friendly website that would encourage people from all ages to buy Lululemon’s products.

When you walk into J Crew you immediately get a classy feel. The tables and shelving of the store are made of a deep and beautiful wood outlined with thick vibrant metals. The flooring is wood and the clothing set up is rich with color and style to draw you into the atmosphere. Once you have entered the miraculous store the team members immediately greet you with a warm welcome and a willingness to help in anyway possible. The architecture is very classic with a modern twist to bring in all different types of people. The store is very well lit but

Stores are limited by the amount of stock they can hold, this can decrease sales by not fulfilling customer’s needs while they are in the store. To deter this companies rely on ordering merchandise for the customer. JCP is not different in this respect. Orders are made through the POS on www.jcp.com. There is often a larger variety of merchandise on-line vs. in-store because the JCP website is not as limited by physical space as a traditional store environment. To make an order an associate will open the web browser on the POS and search for the item in question, once found the item is selected in color and/or size the customer needs. After the item is chosen the associate goes to the check out link and clicks the link. This will take the associate to an in-store application that will ask for the customers billing information. When the customers billing info has been properly input then the payment process begins. For the item to be shipped the item must be paid in full. This can either be done as cash or credit. After payment a receipt with the customer’s billing info and a description of the item purchased is given to the customer to bring when their item arrives in-store.

For the social media campaign to match TJ’s culture, the company should emphasize on “artsy”

Nordstrom today is known as one of the most innovative department stores because they are always coming out with new ways to improve their stores and delivery system to make it easier for employees and customers. One way Nordstrom is doing this is by implementing their program “Buy Online, Pickup in Store”. When shopping online you can find an item you would like to buy and if you need it in the upcoming days instead of between three to eight business day, which is the usual shipping time, you can see if it is in a store near you and then purchase it online and then the “Buy Online, Pickup in Store” team will go around the store to find your items and then you pick it up in the store at the service bar so you do not even have to go to the department that it was purchased from. I have as a customer used this program numerous times, one time I used it to pick up a last minute dress for an upcoming dance so I picked it up the same day I bought it online and it was a quick and easy process.

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

The focus of this report is on American Apparel’s internal communications regarding: (1) Upward communication and (2) Horizontal communication. External communication will also be examined such as: (1) Hashtags used to publish the photo, (2) Online feedback on the image, (3) Online apology to stakeholders, and (4) Feedback on the apology.

Technology-push strategy: Website can be the place that can let customer easily to get news and updated of the new designs of the boots at John’s boots. Then, they can per-order and purchase online at John’s Boots’s website. Other than this, customer also can put the ordering through the phone call or phone apps (John’s Boots app).