Technology Of Health And Fitness

In terms of the Fitbit marketing strategy, in the past year the products have become more personalized with various wrist bands, watch faces, and styles for their consumers to choose from. Fitbit has added more character to their products in hopes of fighting off their competitors, such as Apple. A plethora of competitors are becoming increasingly popular and are approaching Fitbit. The consumer perception when it comes to the various appearances that Fitbit has recently introduced may increase because of the efforts the brand puts into

Starting in May, the Apple Watch has garnered much attention. The Apple Watch has the technology to track and store information about the activity of the wearer – it can show a person’s daily activities, such as the amount of time spent sitting, standing, or moving, and it can provide and display goals, suggestions, and incentives for increased activity. The Apple Watch can also collect workout data, such as a person’s heart rate, calories burned, and other exercise –related statistics. Like other i-phones or mobile

Today, consumers can buy wristbands that count steps and track sleep, athletic shoes that monitor fitness, watches that double as phones, and smart glasses that function as a computer or GPS. Fitbits and apple watches are two of the most popular wearable technology in 2016 (according to www.cnet.com).

Fitbit is a great wearable device that helps people maintain their health, and it works great as a fitness tracker. “Perhaps you have an autoimmune disease and have been required by your doctor to increase your level of fitness for health reasons. Thankfully, Fitbit is here to help you stay fit and help you with exercise” (5). Before Fitbit, you had to put big wires on your wrist and then exercise to be able to monitor your heart rate or to know how many calories you burnt during the day or work out. But now the monitoring occurs with a small wearable wrist device.

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Picture this in you head, a wristband any color from blue to yellow and wearing it wherever you go to benefit the body. Well that time is now, because in the early 2016 Oral Roberts University made it a requirement for all freshmen’s to wear Fitbit to help maintain health fitness and personal information. The university concludes it’s a physical education course that will notify what kind of activity the students will be doing in and out of the campus. By doing so, most undergrads are tracked by how much they eat, sleep, and walk over 10,000 steps. Thanks to this technology, more and more people are participating in this program to exercise right and being well fit. Some viewers believe that wearing the Fitbit is a significant thing to the campus, but there is a huge disadvantage of what it can do.

Eric and James were able to create a wearable technology that could track people’s fitness activities with minimal effort from the user. Currently, Fitbit’s mission statement is “To empower and inspire you to live a healthier, more active life. We design products that

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

Since the wearable market is not fully matured and new, this is not an end for Fitbit. It should continuously innovate its product features since Apple recent innovation is directly centered on fitness and it is capable enough to challenge Fitbit. Irrespective advanced analytics, will Fitbit be able to provide a full user experience is still a

This technological advancement facilitates the potential use of a \ac{WHTD} as a solution to relieve the burden on the health care system. The \ac{WHTD} refers to the devices which are capable of monitoring the physiological signs (e.g., heart activity, \ac{ECG}, \ac{EMG}, blood pressure, body temperature, oxygen saturation, etc.) of the human body and its surrounding environment (e.g., light, humidity, temperature, etc.) using a number of sensors located on or/and in the human body using \ac{BAN} \cite{movassaghi2014wireless,bangash2014survey,jovanov2011body}. This has been employed in various applications, such as military and sports training, \ac{HCI}, entertainment (interactive gaming), home and office automation, environmental monitoring, and \ac{VR}. It has also shown a tremendous potential as a personal healthcare system, which can provide services such as remote patient and elderly people monitoring, activity monitoring, rehabilitation, and disability assistance services as these devices can monitor health status seamlessly in real-time without disturbing users daily life. Consequently, major \ac{ICT} companies are introducing various wearable devices and services with Personalised Health Data management systems. Apple iWatch with HealthKit, Samsung Galaxy fit and Samsung Digital Health, and Google Fit are some of the

Prior to the introduction of activity tracking devices, individuals who were concerned with weight management or a healthy lifestyle would join gyms. Fitbit has made it possible for people to keep track of their wellness by determining the number of steps one takes, identify sleep patterns, and celebrate exercise milestones accomplished. Fitbit products reduce the time constraint, providing users with instant access to their fitness dashboard either directly from their phones or a computer. Fitbit users find it convenient to use the fitness tracker because it is easily worn around the wrist as an accessory or clipped to a particle of clothing.

The Fitbit is a groundbreaking wearable fitness tracker that is another step in the evolution of the Internet of Things. Everyday items such as toasters and refrigerators are now being connected to the Internet, which is leading to the expansion of the so called Internet of things. The Fitbit is just the next small step in the overall picture, as is offers a user to wirelessly track and upload fitness data to the Internet. As one of the most up-and-coming wearable fitness device companies, Fitbit is a model for the future of fitness devices. It's newest iteration, the Fitbit surge, is the perfect example of that. Since the Fitbit Surge is the newest Fitbit device on the market, naturally it is the most eagerly sought after by consumers. It

Major companies from Reebok to Adidas to Apple jumped into the game with the smart watch. Wearable technology has caught on quickly with regular athletes; the Fitbit adorns the wrist of people as prevalently as Lance Armstrong’s live strong bracelets once did.

Expected technological advancements in health products are likely to contribute to greater spending on health. The FitBit as a technological health device shall greatly meet local consumer’s needs.

In the article “Like It Or Not, Personal Health Technology Is Getting Smarter,” Angus Chen states that personal health tracking devices are becoming more popular each year. The list of devices being creating is also growing, giving consumers more of a choice when coming to monitoring their health.