Technology Roadmapping

1164 Words5 Pages
TECHNOLOGY ROADMAPPING

Sravanthi Gangula
E-mail: gasr0901@stcloudstate.edu

ABSTRACT
In this competitive world it’s hard to enable the development and manufacture innovative products. Technology roadmapping is a strategic decision-making technique which is applied to a new product, process and technology to maintain business accordance which meets the companies objectives. This paper firstly describes the definition of technology roadmapping and, its advantages and disadvantages. Secondly, this paper illustrates how technology roadmapping is an approach to innovation and its relation to technology management. Finally, the paper discusses the steps involved in technology roadmap.

CONTENTS

1. INTRODUCTION

2. ADVANTAGES
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At Motorola, the Enterprise Roadmap Management System (ERMS) uses roadmaps for product and process innovations for mobile telecommunication technology [2]. Sandia makes multi-dimensional assessment of strategic, social, political and ethical issues for process, product and technology innovations. Road mapping is vastly used for commercializing of technology innovation. National Nanotechnology Initiative (NNI) is helping many entrepreneurs to use this emerging technology [2]. Any company which wants to invest in innovation effectively aligns and integrates its vision and resources to gain competitive advantage using road mapping.

4. IN RELATION TO TECHNOLOGY MANAGEMENT
The technology management of business benefit requires utilizing technological resources and systems for the needs of the company now and later. Technological roadmapping is being used increasingly in companies for supporting the development, communication and implementation of technology and business strategy. European Institute of Technology and Innovation Management (EITIM) defines technology management as “Technology Management addresses the effective identification, selection, acquisition, development, exploitation and protection of technologies (product, process and infrastructural) needed to achieve, maintain [and grow] a market position and business performance in accordance with the company’s objectives” [3].

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