Technology That Supports The Hardware Side Of The Adjacent Market

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The intent of this chapter is to discuss the evolution with regards to technology that supports the hardware side of the adjacent market. There is a huge positive correlation, which drives revenue maximization for Microsoft Operating system and ecosystem partners. Before 2007 electronic devices served customers to interact with the world, was primarily laptops, desktops for emails, web browsing, chat and e-commerce. Starting around early 2008, there was gradual shift towards tablets and smartphones. Critical question to probe and understand is what elements of the environment drove this structural shift. From a technology perspective tablets and smartphones use low powered CPU’s and RAM compare to their laptops and desktops brethren. They use both Wi-Fi and Cellular antenna to connect to World Wide Web. Cellular service provider’s data speed, which is the primary source for smart phone speed seen considerable improvement from 2G to 3G and further to 4G3. 1G to 2G were the first improvement from analog to digital conversion. 2G to 3G gave significant improvement on Internet browsing speeds. Smart phone, handheld CPU’s speed was 500-620MHz in the year 2007-20093, which was good enough for a tablet and smartphone to power its purposes, and these CPU were highly power efficient and leveraged development in lithium ion batteries for all day use4. This change in the hardware and declining costs on smartphone CPU’s, all day battery and cellular providers 3G data speed

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