Technology : The Positive Impact Of Social Media

Technology grows everyday. We see technological advancements everywhere throughout the world, whether it is a new phone being released, a new computer being invented, or a new scientific experiment used in the medical field. Technology is constantly expanding, and with this expansion, we must ask ourselves one question: do we rely too heavily on technology? When discussing technology, there are limits and fine lines between using and abusing these technologies that are at hand, but as we discover these limits and ask ourselves this question, we look at the generation of fresh adults in our local area who are entering college and the growth of social media within this generation. Undoubtedly, young Americans utilize social media everyday whether

Since the Bulletin Board System there has been hundreds, and counting, of social networks created: most notably Twitter, Facebook, Kik, Snapchat, and Instagram. Today there are just over 3 billion active Internet users (45% of the world’s internet users), 2.1 billion of those people have social media accounts (Jeffbullas.com). People use social media for many numerous reasons. Most use social media to stay close to relatives and maintain social ties. Some of people’s most essential daily needs are accounted for by social media: whether it be interacting with friends or coworkers, following politics, or following the latest fashion trend set by the Kardashian

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Since the invention of the Internet, people have become indulged with its copious functions, from making advanced programs to learning how to do new projects to social media. Social media has evolved over the years, from Friendster to Myspace to Facebook, since the late 1990s, and people have incorporated it into their lives. It is the modern way for people to connect and communicate with anyone and everyone across the globe. Plus, social media is everywhere; people utilize it when they are on the bus, at the checkout line, and even when they are using the restroom. In Peggy Orenstein’s “The Way We Live Now: I Tweet, Therefore I Am,” she propounds that social media has altered society. Social media has changed society’s priorities, characteristics, and mentality.

Technology today is more relied upon than ever before. If one needs to call someone half way around the world, simply take out a cell phone and dial their number. Within thirty seconds, one can be speaking to that person just as if two people were conversing face-to-face. In the same manner, one has access to endless knowledge and resources by the pushing of a few buttons or the click of a mouse. The usage of social media today is becoming more prevalent than ever before because of the convenience it offers. This convenience includes being able to instantly know where a person is, what they are doing, and how they are feeling. All of these instances have one main commonality : technology. The interminable technological advances one has

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The rapid growth of technology in our society has become more dominant than it was in the 17th and 18th century. Today, technology is used for almost everything in our day to day lives. But the most common usage of technology is for communication and industrialization. However, every good thing has its disadvantage if it is over used, and since technology has become very dominant, it is used by both young and older people but more predominant among the youth of the today. Even more, technology has brought about social networking such as Facebook, Twitter, my space, piazza.com, instagram, tango, and last but not the least texting. According to socialnetworking.procon.org, “47% of American adults used social networking sites like

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

As we all know, social media has a tremendous impact on society and has affected in some way our daily life, relationships, and/or business. Every day, people around the world access famous social media network sites such as facebook, MySpace, Twitter, and so on to find out about other people, others might use social networking to reconnect with old friends, make new friends, or even meet their spouse. The excessive use of social media websites might bring negative effects; while for other people, it might bring satisfaction or positive effects. Technological advancements such as the internet, have given us the opportunity to connect with other people anytime and anywhere in the world. Pretty much all around the world, everyone has access to the World Wide Web via a desktop computer or smart phones. The fact is that no matter our current location or destination we might go, social media will always be following us as long as we have that direct connection. The main focus of this paper is to identify the good and bad of social media, and the current and future problems it will bring.

Edison Reasearch and The Arbitron Incorporation administered a survey in 2013 to provide statistics on behaviors and attitudes of people who access digital platforms. Their findings shed light on the use of social media networks and smartphones, which influence the quality of communication in society. This study found that six in ten Americans have a social profile on a SNS and that 71 million Americans show habitual use of social media. A thirty-eight percent increase in a five-year span of those who have a SNS, and a twenty-two percent increase of habitual users. The greatest growth rate is seen in people 55 and older, which is not surprising. People of this age group typically experience cultural lag, meaning it takes a bit more time

In today’s technologically-driven world, you would be hard-pressed to find an individual who was not apart of social media. Facebook bolsters 1.4 billion users, roughly one-fifth of the entire world’s population. Instagram has 500 million daily active users. And according to data collected from a security app, which monitors how many times users activate or unlock their smartphones, average users check their phones 110 times a day. This equates to once every six or seven seconds. It’s easy to say that social media has become an integral part of our everyday lives. And although it has brought about many benefits, allowing us to easily connect with friends and family across the globe, has let us mobilize for a cause, and really communicate in

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.