Technology and Sports Marketing

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

The marketing techniques used by JD and Oxfam are market penetration, market development, product development and diversification.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

In today’s culture, sports play a major role in almost every individual’s life, especially since sports and the entertainment industry are intertwined. Sports have no longer become only about the sport itself with the statistics of each player and team. It now adds on advertisement from businesses, music performances at halftime, centering movies and TV shows around sports, and most importantly whether the audience felt entertained or not. In today’s sports, wether one is watching a sporting event in person or through the TV, advertisements are plastered in every inch possible.

21. According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

In traditional marketing business companies have to make sure that they are providing the right product. Determining the product is essential in business. For instance, Pepsi Co. has defined its product as cola soda. Likewise in sports marketing a product needs to be defined also. A sports agent’s product is the athlete. He or she has to represent the client well enough to get preferred contracts or top dollar endorsements. There has been some debate as to what constitutes the “core” product in sport marketing. For example, some posit that the core product is the actual event. On the other hand, if we applied a mainstream marketing definition, the “core” product is the benefit that consumers seek from a product, service, or experience, therefore taking the focus off of the actual event. (Masteralexis, Carol & Mary, 2012)

There is no doubt that sports have an enormous impact on our society in this day and age. Technology has changed our society in so many ways we cannot fathom. If there is one thing that technology has changed significantly, it is the world of sports. Not only changed sports for the athletes themselves but, it has changed it for team owners, coaches, parents, even fans. Sports highlights or statistics of teams and players are now at anyone’s fingertips. There are now analytics which help team owners and coaches on choosing the right athlete for their respective teams and organizations. Technology has also changed the way athletes train and maintain a healthy diet causing athletes to be bigger and faster then ever before. Parents can now use technology to give their child more exposure, leading to more opportunities for scholarships and professional contracts. With all of this in

In my last paper I stated a problem with how marketing, preferably sports marketing has changed over the years. Why has sports marketing changed? Sports marketing has changed due to the fact that technology has rapidly changed. Technology will keep changing, I don’t think there ever will be a time when new technology or ideas will come into this world. I think a lot of the older generation refuse to believe that technology will change. Well look at it now, we have smart phones that tell us everything we need to know. People can’t go anywhere without technology. You see it everywhere. Technology will be with us no matter how much further we get in the years. It is ever changing and huge companies like Apple, Google, Samsung are all taking their

For years, professional sports have captivated the attention and dedication of fans from all around the world. Whether it is within the NFL, NBA, NHL, MLS or various other leagues, there is a specific niche for everyone and their preferences. With having such a captivated audience, major sports teams are able to generate a great deal amount of revenue from sponsorships, partnerships, apparel, ticket sales and various other ventures. This essay will reach further into the world of professional sports and devise marketing strategies to better target consumers, create a competitive advantage and generate an increase in revenue for professional teams.

In terms of sports, television has persistently assisted with the viewers engagement in advertisements and thus the products being advertised. It is safe to say that around half of the audience who tuned in for Super Bowl 50 was watching it solely for the commercials and entertainment. Advertisements thrive during the events because people are willing to purchase just about anything that their sports heroes use or like. During Peyton Manning’s

In today’s society, there is underlying importance on sport and sports fans. Not only do sports have multiple benefits of being able to provide health and prevention messages but there is a negative side to everything. The topic of this essay is to highlight the unique characteristics of sports fans as consumers and identify and discuss the implications for sports marketing. As a final personal statement comment on yourself a s a consumer of one particular sport. The publicity of sports and their fans is slowly developing in a way that is important to the consumers, which is being considered before any decisions are made. The big organisations endorsing sports stars’ face multiple implications when it comes to fulfilling both of their

Technology is something that is utilized as a part of regular life, with having being changed and enhanced so vastly as of late late, it has greatly affected the sports world. The technological sports world is vigorously working on ways to enhance how competitors perform. Competitors safety at all times has also been made possible through the advancement of certain sporting equipment, such as helmets and body protection which are used to anticipate wounds. Athletic health can be maintained and observed, and injuries treated, through the creation of cutting edge medical advancements, for example, heart monitors, pedometers and muscle to fat ratio screens. Through this, a more

Science in Sport is the market leader when it comes to endurance sports nutrition. The company believes that the most important part of any sport is your own body. So, if you do not put high performance nutrition in, you may never be able to get the full potential out. Therefore, they stock hundreds of quality products that are simply great for your body and any sport. Their range of products is sourced by sport scientists in conjunction with athletes worldwide. As such, it has helped them won several accolades for their innovation and dedication to quality sports nutrition. Now, enjoy huge savings on the sports product you need by using any of our ongoing discount code for Science in Sport. Spend less, exercise more.

Imagine sitting at a favorite sporting event. Think about all the advertisements on the jumbotron and the things the team wants you to buy. All these teams have one main goal, to sell you product and make a profit. The men and women behind the scenes making this all happen are sports marketers. According to Wake Forest University, the careers of sports marketers are fast paced, exciting and quite hectic. From NASCAR to baseball, these marketers use a multitude of strategies to market product in the real world. For example Mike Ozanian, member of the Forbes staff, talks about the Dallas Cowboys. He contributes the Cowboys’ 500 million dollar revenue per season to specific athlete endorsements and being on the tv show “Hard Knocks”. In