Ted Baker Plc : Case Study Essay

The John Lewis is additionally one of the UK's main ten retail organisations with 28 John Lewis retail stores, 4 John Lewis at home stores, (http://www.johnlewis.com/), and B2B contracts in the UK as well as overseas. It is likewise the nation's biggest worker co-claimed business, with 76,500 representatives. John Lewis is presently in an extremely solid position, having a submitted workforce, lucky brand value, and solid development. The long term development skyline, on the other hand, is constrained by the possibility of immersion in the UK market. John Lewis oversees upmarket, huge retail chains.

The internal analysis of the company paints a picture of a firm that is well endowed with resources, both human and capital. The company boasts of an asset base of $11.4 billion according to the financial reports for the year 2012. This is huge, and it shows that the company is well grounded and has the capacity to gain a competitive edge in the highly competitive retail market in which it operates (Britton & Jorissen, 2007).

Celebrating their 25th anniversary, Ted Baker has created a chain of stores in United Kingdom, European Countries, United States, Canada, Asia, Middle East, Australia and New Zealand. Ted Baker Plc., emerged from the bottom part of clothing store’s competition, to the top of UK’s most desirable stock in London Stock Exchange. Ted Baker got 110 stores worldwide that will expand in the near future and at least 252 concessions worldwide. Headquartered in The Ugly Brown Building, London, the latest fiscal year of Ted Baker Plc. is 25 January 2014 (52 weeks in a period). The company’s financial statement was audited and completed by KPMG Audit Plc, London with Liberum Capital Limited as the financial advisers and stockbrokers. The financial statements are prepared in accordance of IFRS (International Financial Reporting Standards) method, following the European Union Law. The current price of Ted Baker Plc.’s share is as

• Increasing level of simplicity and comfort with technology and the internet surrounded by consumers across all age groups

Debenhams plc is a general retailer which operates its business in the UK market and is also seeking to realise a further global market expansion. This report will mainly focus on the performance, financial position and the liquidity of Debenhams plc in 2014 and will compare with that of the previous year. A competitor in the same industry, Marks& Spencer, is chosen to make a comparison as well. The report in mainly focused on how Debenhams operated in the UK sector which includes sales from Debenhams stores in UK and online sales delivered to UK addresses. Debenhams faced challenges in 2014; the outcome for the first half was disappointing due to inappropriate sales target was set and the external factors such as market environment, as the whole retail industry has still influenced by the recession. Marks & Spencer is the competitor company which has been chosen to compare and measure Debenhams outcome in 2014.

The purpose of this essay is to analyse the current competitiveness and marketing strategy of Superdry/Supergroup PLC. Then investigate positive future avenues the company could take to increase growth, market share and sustainability in the retail clothing market. Currently Superdry have seen a huge increase in growth since they were listed on the stock exchange in 2010. Sales have increased by 329%, profit before tax has increased by 173% and amongst other increases they have seen a massive surge in e-commerce net revenue growing exponentially by 1586% (Supergroup, 2016). In a SWOT analysis carried out by Marketline (2016), they highlight how successful the company’s strengths and opportunities are with their multi-channel business, strong financial performance and global penetration all leading them in the right direction. In addition to the continued performance success Superdry have three principle goals set in place. Firstly, they want to build a lifestyle brand, secondly, drive awareness and breadth of the Superdry range, and thirdly, build a broader cross channel relationship with their customers (SuperGroup, 2016). It’s these three goals that will be used to formulate this essays future recommendations for the company, aiming to help keep the business moving in the same direction as it already is, increase its competitive advantage, and build on its solid brand platform by assessing the potential of entering into a new market.

The retail fashion sector is an enormous industry in the UK and there are many branded fashion retailers having

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

More and more people have experienced shopping online and there are a increasing number of people who prefer E-Purchasing.

E-commerce has become a part of human daily lives whether it is at work or in our personal lives. It is by almost everyone because of the benefits it offers

This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report by Deloitte, the retail industry is undergoing immense changes and faces a tough competitive

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased immensely. Sneaker Joe’s is a small family run business that is looking to expand their business after the sneakers they sell have shown to be very popular locally, after a picture of them was spotted on a social networking site. I have been looking at some of the most popular websites that consumers use to purchase their goods and what kind of commerce system they have in place, but first, I have written an explanation of the different types of ecommerce used today.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online