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Ted Harry Ice Cream Case Study Analysis

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Ted and Harry’s Ice Cream Factory Case Study

American University of Sharjah School of Business and Management
Executive Masters of Business Administration

TED & HARRY’S ICE CREAM FACTORY
The Russian Experience Case Study

Submitted By:

Dhia Karajih
Hessa Ahli
Issam Abbassi
Sameera Al Buraiki

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Q1: Do you think Ted & Harry’s Russia was a success?
There are different views about what makes a business successful. Typically success should be judged by the ability of the business to meet its objectives. The success of businesses can then be judged in terms of their ability to meet important targets (objectives) and creating a cycle of stakeholder satisfaction. Accordingly, we should measure the success of …show more content…

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Looking back to what was happening in the Soviet Union on the same year Ted and Harry decided to establish foreign direct investment in Russia, we see that in 1991 as the Soviet
Union fell apart, Russia’s output plunged 5%. In the autumn of that year, in the midst of economic disaster, Boris Yeltsin took control of the country and named a technocrat, Yegor
Gaidar, as Deputy Prime Minister in charge of economic affairs. Gaidar did not focus on the economic crisis but on “reform” and “transition”, which started with radical liberalization and stabilization measures. In January 1992 so-called shock therapy began, but it soon came to a standstill and eventually failed. Prices rose beyond expectations and companies facing money shortages evaded the restrictive policies by means of barter and mutual debt. After a few months the restrictive policy collapsed due to a mountain of interenterprise debts, pressure from industrial circles, protests of a confused and impoverished population, and ferocious opposition in Parliament. The fiscal and monetary policies were relaxed and the economy fell into a dreaded inflation and devaluation spiral.
All of the above facts prove that neither the selection of the country nor the entry timing of
Ted & Henry’s was based on a scientific and realistic analysis.

Partnership Selection: Apparently the emotions played a vital role in Ted and Harry’s partner selection. Just

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