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Teddy Bear Duracell Commercial Essay

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Advertisements go through a long process before being filmed. Many factors are thought of when creating an advertisement that stands out and appeals to the audience. They bring in factors like ethos, pathos, and logos to attract the audience and make the commercial interesting. Specifically, The Teddy Bear Duracell commercial leans more towards pathos and incorporates ethos and logos to back up their claims. They created their advertisement in order for their audience to feel emotionally connected while watching it. They want them to stop them in their track and have all eyes on them.
The advertisement is about a military father overseas and his family awaiting his return home. During his term there, he buys a battery-powered teddy bear. The camera shows him putting Duracell Quantum batteries in it and recording an audio message. When the daughter is handed the teddy bear from her mother she is overjoyed when she squeezes it and can hear her father’s voice through the teddy bear saying, “I love you, baby girl.” She spends every waking moment with it and loves it just like it was her real father. Not only do the Duracell Quantum batteries provide her with a long lasting, talking teddy bear, they also allow her to be with her dad even when he’s not …show more content…

For instance, the little girl never had to change the batteries once in the teddy bear she received from her dad, they were perceived to be long lasting. Also, the girl always trusted her dad that he did love her and even if she was upset and didn’t understand why her dad was gone for a long time, she brought the teddy bear everywhere, until finally, he came home. This parallelism was a big literary element in the commercial because it helped the audience clearly see the connection between the story and the

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