Teen TV Show Ads – Pushing The Envelop
Ads are made to grab our attention and persuade us to buy or support a product. When it comes down to TV Shows and ads, it depends on what type of show it is. If the show is a supernatural show, the ad could be a very dark. If the show is a comedy, the ad would be very light. For example, an ad for the TV series Buffy The Vampire Slayer shows the titled character’s eyes staring at you and the tagline reads: BUFFY LIVES (whedon.org). Contrasting that, in an ad for the comedy series Cougar Town, the main characters are happy and drinking wine like they normally do on the show. The two separate ads clearly explains to the consumer that Buffy will go through a dark time on the show while on Cougar Town, they will be happy and carefree like they usually are. But one type of show, teen dramas, are going for the controversial route with their ads
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The television show Gossip Girl like Skins also followed a group of teenagers, but unlike Skins it followed a group privileged teenagers in New York City. Premiering in 2007 on the CW, the show was based off a book series with the same name and the adaptation wasn’t well liked at first but entering its second season people were hooked. During the first season, the show put out an ad that read “OMFG” as a character named Nate kisses the cleavage of a character named Serena (Tate). The Parent Television Council did not like this at all. They believed it was a controversial kiss for a kids show, even though Gossip Girl’s audience is 18 to 34-year-old women (Foxnews.com). Gossip Girl then used these criticisms for this ad and put them on the ads for their second season. One ad features the character Nate cuddled up with an older woman and reads ““Mind-blowing Inappropriate – Parent Televison Council” (Lawson). Another reads ““A nasty piece of work” – New York Post” as another character Blair is shirtless kissing a guy in the pool
People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.
Advertising is much more complicated that people realize. There are many different ways that brands advertise to us. Sometimes if the brand is viewed in a negative light, or they are a new brand, the company will try to turn around their image by using things in their commercials that everyone likes in order to reach the widest range of people. Brands that everyone already has a positive opinion of do something similar, but to a lesser degree, because
(TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because the man rowing the boat is about to fall to his death down a waterfall and doesn’t even realize it. The fact that the man is so oblivious and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so the audience is sure to remember
Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand
This sexual objectification around sports and personal health is also seen in majority of health magazines painted with bodybuilding advisements through advice on fat reductions, muscle building, and tanning formulas that even if women had a sense of control over their bodies, they are being expressed and distorted in a manner that threatens their own health. Victoria Secret is iconic for promoting underweight models on the verge of being diagnosed with anorexia. In 2014, Victoria Secret released their Perfect Body sports ad featuring multiple white women with edited unachievable toned bodies in feminine recognized sports. The desire to satisfy society’s sex-role expectation influences the decisions women make regarding their sport of choice.
American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses.
Giant successful companies, for example, Walt Disney, News Corp, Viacom, Vivendi Universal and AOL Time Warner, are the media monsters that claim the items that are frequently sold to young people. All through the documentary, the advertising strategies for different organizations from these aggregates were investigated and examined. Sprite, WB and the main – MTV – were among these organizations that gave an understanding into the universe of the teenage culture of consumption ( Goodman, Film , 'The Merchants of Cool ' 2001 Web).
Commercials and advertisements are often a successful way of communicating with the people. The goal of the commercials is to grab the attention of the audience and encourage or persuade the people watching to purchase their products and become their customer. A lot of companies put out more than just one commercial to try and reach out to and convince the people that are not a customer to begin buying their products. It’s important to not only take into account the message, but it is also important to take the time and look into the imagery and dialogue. This is what makes understanding the message they are trying to give so successful.
The commercials displays a typical childhood. You see a child learning how to ride a bike through a suburban neighborhood, a child sitting on the bus and is caught off guard when a girl kisses him on the cheek. The mood changes when it gives you the image of many accidents that could have taken place leading to a child's death.
The whole world has seen ads in magazines where the attractive blond-haired person is showing off a bathing suit and a beefy man is looking right at her. Ads like these are misleading due to the impact they put in teen minds. Young teenagers and boys are influenced everyday by these advertisements. Young woman wants to be slimmer and look attractive, the truth is modeling in teen magazine ads have harmful body images. The figures seen in magazine advertisements drive young woman and young boys to put their own body at risk and go beyond what is healthy to attain a certain image of perfection. Teen magazines should forbid advertisements with models with unhealthy body images, causing teens to doubt their own self-worth (Peterson, 1994).
Advertisers have countless subtle ways of presenting advertisements to sell products, but a lot of these advertisements may go way beyond the selling of products. Advertisements with regard to violent sexual scenes against women may actually be sending subliminal messages that violence is okay. Looking at these advertisements, it is not hard to see that there is a deeper meaning behind them than to just sell a product. With Sexual and violent Advertisements we may even be able to make the statement that rape, sexual assault and violence is alive and thriving in our society. Americans along with Europeans are being desensitized by the vast amount of violent advertisements. Advertisements that convey startling portrayals of women being
“The average American is exposed to at least three thousand ads every day,” according to Jean Kilbourne, an author in Reading Popular Culture (90). Ads in our society do much more than just portray our culture; they create it. Propels ad in Shape magazine is advertising its electrolyte water, but it’s actually creating the image of the “ideal" woman.
When talking about our world’s very serious issue of hyper-sexualization of children and teens we cannot discuss all of the main weapons in the arsenal of marketers in today’s contemporary consumer market without mentioning advertisements and commercials as two of the most influential modes for inducing a hyper-sexualized environment in which adolescences mature at an accelerated rate. Hyper-sexualization is defined as the accentuation of sexuality throughout adolescence. It’s very clear that corporate marketing using selective targeting and the influence of social media exposure has created somewhat of a cage used by advertisers to expose their young consumers to material that often times forces them to think in a perspective that is several
Technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Technology is everywhere. If someone would like to discuss a specific topic about technology, there are many different directions and point-of-views to take into consideration. technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Most of technologies finest inventions, clothing, etc. All are developed to please teens. Advertisement agencies are used to help push these inventions forward, by using different tactics. Tactics such as peer pressure, celebrities, and exploiting insecurities (What is the impact of advertising on teens?). Sadly, these tactics work on most teens due to the teen
However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.