Teenager Consumers: Their Characteristics, Roles, and Market

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

A website, Journal of Mass Communication, states that, “63% have their own television set.” This is talking about 7-year-olds and how 63% of them have television sets. Children at the age of 7 are being affected by these advertisements. Also, the Journal of Mass Communication says that, “A young child who is as young as three year can’t understand the selling motive of the advertiser it is not until 8 years of age…” This shows at a young age that children are becoming a target for the advertising companies. When these kids watch these ads they want to have whatever they see which makes them want to have a high social

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

M-rated video games, which are not recommended for children younger than 17-years-old, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership. Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults to in their magazines. An increasing number of web sites try to get teens to make direct sales. More than 100 commercial websites promote alcohol products. Most advertisers use techniques that children and teens are more vulnerable to, like product placement in movies and TV shows, action figures, kid’s clubs, and celebrity endorsements. Sex is used in commercials to sell almost anything now. American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls.

What teens wear identify them as belonging to specific cliques or groups who wear similar apparel. Having this confidence helps children try new things without a fear of rejection. It will give them a sense of belonging and togetherness with other students, and they will feel included and wanted which is essential to a teen’s self esteem (Faber & Media, 2014). In middle school and high school teens need a feeling of belonging and clothing with name brands helps bring them closer together. Teisha-Vonique Hood from SMU (2012) stated that when people associate themselves with a particular brand or branded image, they immediately assume a new identity that is in some sense, confined to the social points of that brand. When people wear a certain brand they are telling people they like that company and what it conveys. Children know that a certain brand could make them popular or

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Peer pressure is the highest during your teenage years, and peer pressure to wear the right clothes is one of the strongest. Hollister is a California based clothing brand and when I attended junior high it was the brand that everyone wore. After I learned about Hollister I asked my parents if they would buy me clothes so that I could fit in with everyone else. I wanted these clothes because they would allow me to fit in with everyone, I envied what they were wearing. Envy occurs at any age, and I experienced my first dose of envy at 12 years old. Any teenager is envious of what others are wearing regardless of what clique they belong to. I didn’t necessarily want Hollister because of how the clothes looked, I wanted the clothes because it

Every day, society is exposed to over countless advertisements through various forms of media. Since its creation, media has continuously influenced people in many aspects of

In our world today, media and advertisements can be found anywhere. By age 18, a teenager will have seen 350,000 commercials (heartofleadership.org) People are so easily influenced by iconic people or brands. Brands like Nike, constantly have celebrities advertising their product and have millions of followers. The iconic celebrities have convinced the market that they need that product to be “cool” like them. Jim Morrison once said “Whoever controls the media, controls the mind”. This quote can be seen as quite true. In our culture today, we are born predispositioned to media influence. As a child we looked up to media unknowingly, “65% say that shows like The Simpsons and Married… With Children encourage kids to disrespect parents.” (heartofleadership.org). People can have a huge effect on how people think through the media, and it becomes a powerful thing. A person like Micheal Jordan who was an endorser of Nike is given over $20,000,000 a year because of the influence he can have. Micheal Jordan isn’t the only one to have influences a large amount of people. In 1751, a Pastor names Jonathan Edwards was determined to shake the people of his time back into religious devotion. His sermon is now

These years are commonly called the “tween” years, when a child enters puberty for adulthood. Children at this age watch about 5 hours of television in a day, because of their age they are often left alone by without adult supervision, to control the remote and watch whatever they want. The freedom to choose their television show has an influence on the media that they are exposing themselves to. As Roseman (2014) states “Although the presence of food in television programs may not be designed to provide an explicit nutrition-focused message, it does expose children to positive and negative food messages, through the placement of food into the story.” Tween-aged children desire to fit in with their peers, and one way they learn subconsciously to blend in to their society is through television, with actors and actresses that are directed towards their age

Opponents think that when children select their own clothing, they can develop confidence and independence, vital characteristics through the personality development and adult success. Controlling extremely the socialization process of students will harm them as an adult, because they will not be prepared for the real world, indeed by their appearances. In addition, opponents argue that when students are limited about what they are going to wear, they will find other ways to offend the authority. Without a way out of expression in their clothes, they will turn out to other inappropriate alternatives of self-expression, such as nontraditional hair styles or make-up, or the worst revolting against school authorities and parents by the way they behave and act. It is obvious that children, especially those in middle and high school, are constantly concerned about their appearance that way, wearing a school uniform will minimize this concern. They also believe schools can help students avoid clothing that contains slogans, short or tight clothing; while giving them

Have you ever wondered why most people have a tendency of following the dictates of the majority only to have a feeling of satisfaction? It is normal for adolescents to have the need of feeling accepted in society. Adolescents are capable of doing anything just to belong in a group they would want to feel accepted, they would do what it takes no matter the results of it. Most of the time this results happen to be life changing, leading adolescents to accept peer pressure, conformity, which then will advance to rebellion. These adolescents will eventually end up having a problematic and self- damaging life with avoidable consequences. Adolescent can be influence by peer to change even their appearance for example, clothes plays a huge role when a peer is not

School uniforms help maintain a sense of equality amongst the students. They help rid any socioeconomic barriers that may be causing certain students, or groups of students, to be alienated from the rest of the student body (Wilde). In other words, the financial status of a student’s parents no longer matters. Parents “are no longer pressured to buy the latest fashions, and they spend less on their children's clothing” (Isaacson). They no longer feel obligated to keep their children up to date with the latest fashion trends. Due to this, students are less prone to form cliques, which only lead to the alienation of students ("School Uniforms.") At the same time, students no longer feel inferior or superior to other students. No longer do students respect each other on the basis of how stylish they look. Their clothes do not gauge how popular they are in the school. Instead, uniforms force people to look at each