Television And Radio Ratings Data

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

Based on Nielsen audience ratings from the country’s two largest media markets (Los Angeles and New York), it is clear that the number of Americans who tune in to local news programs on a daily basis far exceeds those who watch national newscasts. Averaging across both markets, the cumulative audience for evening local news easily surpasses the cumulative audience for national news. (Iyengar &Reeves, 1997)

My understanding of the ad’s audience impacted my analysis/explanation of the ad by helping me pinpoint the techniques used to indirectly persuade the consumer to buy the product. Knowing who the ad was aimed for allowed me to build a stronger connection between the advertising agencies and how they manipulated the consumer. For example, if their audience was first class people, then the techniques used were no eye contact, fancy backgrounds, and the absence of prices. Whereas if the ad’s audience were middle class Americans, then discounts were mentioned, additional adjectives, smiling, and eye contact. Therefore, recognizing the audience made it easier to figure out which techniques that appeal to the consumer were used.

The media is a well-known platform for viewers and largely impacts the people that watch or see certain programs. Therefore, it is safe assume that the media often represents realistic or unrealistic views

The audience is society as a whole especially those that think that connection with media can overcome lack of conversation

It is not entirely clear whether the audience is rather passive by simply consuming the meaning produced by the media industry or co-creates it. Nonetheless, one should not underestimate the influence of the media.

Radio and television advertisements focus on a wide variety of age groups. They break down the schedule to show shows at different times. The Prime Times are from 7PM to 9PM when families can watch a show together. They strategically place particular advertising to market to these individuals. Research must be done in order to determine which television and radio stations have the highest volume of listeners and viewers that fit this genre.

I was impressed with the lecture and presentation of Gary Galloway. I thought the information he brought up and explained allowed the class to better understand how rating information is gathered, as well as the impact it has on various corporations, both media and non-media alike. It was also interesting hearing about all the various types of marketing available, such as paid search, social media and research focused on the market one’s organization is located in. It was also interesting hearing about how populations are analyzed through sample groups, as well as the definition of population centered around one shared quality each population member possess. Galloway also made note of qualitative and quantitative information used to understand audiences. Qualitative information includes rating organizations understanding and uncovering trends in opinion and viewing habits, while quantitative measures views in a population sample. This is used to help media outlets better understand how to set their advertising rates, as well as how to best allocate their advertising efforts for other companies.

Scope of Project: Over the course of the semester our team will investigate students’ decision making of subscribing to streaming services in Madison. Through surveys, interviews and samples our team will determine which streaming services

An Industry Analysis was conducted focusing on the last five years based on the industries that related to Channel Ten. The free-to-air television broadcasting in Australia Industry shows how the direct industry that Channel Ten is in is performing. Video and DVD Hire Outlets in Australia Industry reflects whether the audience for rented film and TV shows out-number the audience which prefers to rely on what is being shown on free-to-air television. Lastly, the Sports Administrative Services in Australia industry represents the importance of free-to-air sport broadcasting and the surety it brings to revenue levels for networks like Channel Ten.

One of the most influential television programs was American Idol. When it first came out, people were mesmerized by the new program. Local news outlets that would come on after the show would discuss the results of the show on-air, people would call in after the show to participate in the voting process. When it first came out, my family and I were hooked on American Idol. The television program, American Idol, and its appeal to consumers and advertisers is the relationship that’s studied in Chapter 2 of Henry Jenkins’s book, Convergence Culture.

Unfortunately, the competition has caught up and networks such as CNN and Lifetime have begun to offer competitive programs and thus competitive advertising outlets for the target audience. As a result, advertising sales is projecting a 10% decrease in the price for a unit of advertising (CPM) if the current strategy does not change. An internal weakness of TFC is that it does not know its customers intimately; as stated in the case “the channel didn’t have much in the way of detailed information about its viewers” (Stahl, 2007). Without this information TFC is unable to compete effectively against other networks who do know the target audience and their attributes and trends. If TFC is unable to maintain or increase its overall satisfaction ratings, they might face the possibility of being dropped by a network and lose a second source of revenue, affiliate fees.

Every day, many people tune in to radio news. In Britain alone, every week over 12 million listen to news bulletins from the British Broadcasting Corporation (BBC) on five radio networks.

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages.