Television : Television And Public Consumption

2331 Words10 Pages
In the beginning Not so long ago there once existed a square looking piece of equipment that ran on old analogue technology that had pride of place amongst the furniture where all the family would sit ready to watch their favourite programmes that the broadcast stations dictated should be “aired” for public consumption. Due to lack of choice these companies had an ability to affect viewer’s decision processes through specifically defined content with minimal provision without real time viewer interaction. This activity was a one-way interaction process that was ruled by very few companies that owned a monopoly amongst themselves obtaining revenue through guaranteed licensing of the viewers and income through advertising where these companies could by and large predict high viewing figures and ratings due to a lack of alternative sources of broadcasting elsewhere. These companies had few competitors and within the UK alone there existed the “big 5” channels competing for viewers, rights to hold specific events, predominantly sporting events and advertisers were confident of knowing that a large proportion of viewers would be watching these events and would therefore provide a readymade audience that would see their product or service and provide potential new sales within a defined. TV broadcasting stations were sitting comfortably, until the advent of the digital revolution and the age of the ever increasing usage of the internet. However, major changes became inevitable
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