Since the 1960’s Television has become a fundamental criterion in political presidential races. Television, without a doubt is very influential in presidential races, since it is more accessible to the American people, however in doing so, it has made elections unfair. While others say it is positive because candidates have a larger platform to voice their policies, I believe it is not since image has become more important rather than stances on how the nation will be ruled.
What I learned in my sophomore year of highschool during government class was that the media is the fourth branch of the government. And that is why I fully subscribe to Austin Ranney's Channels of Power: The Impact of Television on American Politics. In a particular passage
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Over time, especially with television becoming a variety of entertainment, amusement, and pleasure along with many more qualities, politics does not have happy connotations to many people. To combat the boring connotations of politics presidential candidates have become “hip” just like Bill Clinton who in his presidential campaign of 1992 for an MTV interview, “...discussed his underwear with the American people (briefs, not boxers, as it turned out)” (Source B). While some might think that would Clinton would ruin his image, it was a smart strategic plan, since it easily would have bolstered his image. I say that because it is not seen as presidential to talk about what you choose to sleep in at night, however it makes people feel more connected to Clinton. Clinton no longer was seen as another potential dull scary leader, but he was seen as a human like everyone else. The image of being just human is the most important image to posses in a president's arsenal, it could easily make or break a president's winning chances in an election. One particular example of this was the very first presidential debate of former Presidents, John F. Kennedy and Richard Nixon. As explained by author Louis Menand in his article for The New Yorker, “Masters of the Matrix: Kennedy, Nixon, and the Culture of the Image” Menand writes, “People who listened to the debates on the radio, White pointed out, scored it a draw; people who watched it thought that, except in the third debate, Kennedy had crushed [Richard M.] Nixon.” (Source C). Kennedy, at the end of the race had the right image to lead America, since he won the election of 1960, rather than Nixon, who ironically won the presidential election of 1968 which had no
Television during this time greatly shaped American culture. Televisions were affordable and middle class America began to invest in them. The technology developed which allowed the networks- NBC, CBS and ABC, to broadcast TV in real time. The moment was realized during the 1952 presidential election. Broadcasters were able to show the Democratic and Republican conventions live. This was important because rural America was able to see in real time Dwight Eisenhower and Adlai Stevenson running against each other.
This quote explains how candidates should worry more about their image rather than what issues they are trying to mend for the country for its benefit. Although it is convenient to get an insight on the personal image of a presidential candidate, we have to understand that it is not crucial for knowing. The role of presidency is to have a broad understanding on what needs to be restored for the people of the country as well as the issues being prolonged. According to Source B, “because of television’s sense of intimacy, the American people feel they know their Presidents as persons and hence no longer feel the need for party guidance”. This quote supports the claim that television has its negative effects on society and how we view the presidential elections. The American people feel the need to now look back into the candidate’s life and focus on their faults over their high-minded actions and ideas on how to fix the nation and America as a
Television is utilized by candidates as a way to get their pursuing issue to viewers. However, television has altered candidates’ goals from pursuing issue to pursuing image. In the Kennedy-Nixon debate, individuals who had listened to it on the radio and watched it on television had two different opinions on who won. Individuals who had listened to the debate on the radio had to agree that it was a tie, however individuals who had watched the debate on television had thought the Kennedy crushed Nixon. The reason behind this, was that Kennedy’s image was “crisp” on television. “... Kennedy benefited because his image was ‘crisp;’ Nixon’s light-hearted suit wrong makeup, bad posture -- was ‘fuzzed’” (Source C). This has a negative impact on television, because a candidate’s image can
Television has been influential in United States presidential elections since the 1960’s. But just what is this influence, and how has it affected who is elected? Has it made elections fairer and more accessible, or has it moved candidates from pursuing issues to pursuing image? The media only impacts the American Society, especially for the presidential election as it increases the talks in politics and gives the president a higher role to follow. The television race captures more popularity than what a citizen is actually voting for.
I do believe that television has had a positive impact on presidential elections. In modern times there is a need for television for these types of events. The authors mentioned agreed with the fact that television has had a positive impact on presidential elections. One source, Source D, is a chart of the ratings for presidential debates. I believe that television has had a positive impact on presidential elections because the world has changed in recent years, the people have changed, there is a trust in the people who are on television, and there is a more honest aspect when someone sees it themselves.
What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The
In recent elections, the image of presidential candidates has become more and more important. With the increase in television popularity the role of the public in presidential elections has grown. It has become more important that American citizens are attracted to a candidate’s personality and image, especially in the most recent election between Clinton and Trump. Where some may say Clinton had sounder political plans and ideas on issues, Trump made up for in appealing to the American demographic with his promise to “make America great again.” With the rise in television popularity, presidential elections have increasingly prioritized images over issues by focusing on the appearance of the candidates in the media, instead of the plans they have for becoming president.
Television promotes candidates’ image over their policies. Instead of the candidates discussing what they are going to do for the country, they simply argue why they are better than each other. The candidates being televised gives the audience a sense of knowing them, which causes them to lose the audience's interest in political ideals and to be “judged by standards formerly used to assess rock singers and movie stars”(Source B). Instead of the candidates
Television promotes the candidates’ image over their policies. Instead of the candidates discussing what they are going to do for the country, they simply argue why they are better than each other. The candidates being televised gives the audience a sense of knowing them, which causes them to “no longer feel the need for party guidance”(Source B). In other words, the audience no longer feels the need of the politician's policies due to basing their judgments on the superficial characteristics. In a recent political debate, candidates Donald Trump and Hillary Clinton argued that their images weren’t very presidential. It started off with Trump saying Clinton didn’t have the looks and the stigma of a president and she quickly fired back that Trump didn’t have the temperament. Instead of discussing how they were going to run the country they just bickered about appearance. The
The media has always played an important role in the President’s relationship with the public, but just what kind of affect does it really have on the executive office? The first televised presidential debate in 1960 between John F. Kennedy and Richard Nixon marked the beginning of a new era – the inaugural shift of the media’s role in politics. Since that time, the media has continued to transform the way the president is perceived by the public through print, broadcast, and more recently, social media. All of said outlets have played vital roles in not only a president’s campaign, but also in their presidency and likability throughout their time in office. While the White House is still the source of most presidential news, the media are the shapers of the story and can frame it pretty much any way they want. There used to be limits on certain issues or realms of the presidency that were to remain untouched, however, first amendment freedoms take precedence over almost any restriction the government could try to place on the media. The purpose of this paper is to explore the relationship between the media and the president throughout recent years, looking briefly into the past to establish the scale of the dramatic change, and to study their reciprocal connection of how each utilizes the other.
Presidential candidates have power over how they’re shown in TV, whereas before TV they didn’t have much choice but to show up and campaign to just be the best leader they can persuade others that they’ll be. Source A explains the immediate contact the media can give, it can penetrate people’s mind and get viewers like never before, but just because that’s available doesn’t mean it’s the best option on how to portray our presidential elections. If anything, maybe television made the viewers feel closer a few decades ago, but now it’s nearly a barrier we can’t get past, so instead the television‘s impact on showing presidential elections has given the elections a negative impact. No one wants to watch short answered arguments where quality of imagine does better than the impact of your real words and actions. All the TV has done is go for someone’s image, quick answers, and the unfocused aspect of what truly matters, if your president is who will make your world a better place or
On September 26, 1960, John Fitzgerald Kennedy met Richard Milhous Nixon in the first nationally televised presidential debate in American history. The candidates clashed on a variety of domestic issues, including education, infrastructure, health care, and economic policies. The audience was unprecedented in size. Approximately seventy million Americans watched the debate. By the end, Kennedy was a star. Democrats, Republicans, and Independents alike lauded his poise, confidence, and charisma. On the other hand, viewers criticized Nixon’s haggard expression and sweaty countenance. As it turns out, television had the greatest influence on these perceptions. Those who watched the debate overwhelmingly asserted Kennedy’s clear victory, while
According to Source C, “Our national politics has become a competition for images or between images, rather than between ideals.” This idea can lead to consequences because the person who has a better personality is not guaranteed to be the one who is more capable of leading a country. When the unqualified person is chosen to lead the country, then its citizens will suffer. In source B, the author states, “ Because of television’s celebrity system, Presidents are losing their distinctiveness as social actors and hence are often judged by standards formerly used to assess rock singers and movie stars.” Chances are people who are rock singers and movie stars do not know how to run a country because they focus only on their own image and prioritize that above everything else. In the case of an election, the president should be someone who holds up to the ideals of democracy. With the help of the television, candidate's actions are monitored at all times. But this influence can potentially transform the election into a personality contest that defeats the purpose of a fair
The invention of the television has had an impact on all aspects of American's lives. It has affected how we work, interact with others, and our foreign relations. One part of American society that it has especially affected is presidential elections. Television has impacted who is elected and why they were elected. Since the 1960's television has served as a link between the American public and presidential elections that allows the candidate to appear more human and accountable for their actions; consequently this has made television a positive influence on presidential elections. But it has also had a negative affect on elections, making presidential candidates seem like celebrities at times and making it easier to publicize mistakes
Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.