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Television's Influence On American Politics

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Since the 1960’s Television has become a fundamental criterion in political presidential races. Television, without a doubt is very influential in presidential races, since it is more accessible to the American people, however in doing so, it has made elections unfair. While others say it is positive because candidates have a larger platform to voice their policies, I believe it is not since image has become more important rather than stances on how the nation will be ruled.
What I learned in my sophomore year of highschool during government class was that the media is the fourth branch of the government. And that is why I fully subscribe to Austin Ranney's Channels of Power: The Impact of Television on American Politics. In a particular passage …show more content…

Over time, especially with television becoming a variety of entertainment, amusement, and pleasure along with many more qualities, politics does not have happy connotations to many people. To combat the boring connotations of politics presidential candidates have become “hip” just like Bill Clinton who in his presidential campaign of 1992 for an MTV interview, “...discussed his underwear with the American people (briefs, not boxers, as it turned out)” (Source B). While some might think that would Clinton would ruin his image, it was a smart strategic plan, since it easily would have bolstered his image. I say that because it is not seen as presidential to talk about what you choose to sleep in at night, however it makes people feel more connected to Clinton. Clinton no longer was seen as another potential dull scary leader, but he was seen as a human like everyone else. The image of being just human is the most important image to posses in a president's arsenal, it could easily make or break a president's winning chances in an election. One particular example of this was the very first presidential debate of former Presidents, John F. Kennedy and Richard Nixon. As explained by author Louis Menand in his article for The New Yorker, “Masters of the Matrix: Kennedy, Nixon, and the Culture of the Image” Menand writes, “People who listened to the debates on the radio, White pointed out, scored it a draw; people who watched it thought that, except in the third debate, Kennedy had crushed [Richard M.] Nixon.” (Source C). Kennedy, at the end of the race had the right image to lead America, since he won the election of 1960, rather than Nixon, who ironically won the presidential election of 1968 which had no

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