| | Case Analysis | | |
During 1998 the telecom market space was inefficient and fragmented because most buyers and suppliers uses traditional procurement process. The process requires the buyers and supplier to individually purchase the telecommunication equipment that are needed in expanding or increasing their performance level. The procurement decision making involves a range of technical staff, such as network administrators, and telecommunication engineers to executive management such as, Chief Executive Officers (CEO) and Chief Technology Officers (CTO) which cause the complexity over the process. The process become more complex as there is rapid change in telecommunications industry, where buyers find
…show more content…
(Hutt and Speh, 2010)
After one year of operation, market leader had recognised and agreed that Telezoo provide a good service. Although Telezoo manage generate positive press, it was still unable to convert accolades (good impression) to financial success. As a result, Telezoo had unsuccessful in generating revenue through its service and not able to record any complete transaction. This is either because the market did not get their message or choose not to respond. At the end of May 2000 the number of customers visiting their website is less than five thousand a month with nine contracts with the suppliers. The company has less than $60,000 revenue with $1.5 million spending for sales and marketing program annually. In addition, Telezoo also need to fill in their CEO seat and looking for a seasoned candidate which is not available until September (Hutt and Speh, 2010).
In conclusion, Telezoo had unsuccessful to fill the gap in complexity of traditional procurement process. Instead of experiencing profit, it found difficulties in attracting supplier and customers to use them as an intermediary.
The first solution for Telezoo was to re-segment their target market to whether micro-segmentation or macro-segmentation and readjust the cost of their service based on the target market. Telezoo need to re-segment
Acquisition is a process that requires teamwork with each individual and/or group working together to ensure that the customer is provided the greatest overall benefit in response to their requirements (best value). Acquisition planning should start once the need for supplies or services are identified. Integrated Product Teams (IPT) should be used when needed to help develop the acquisition strategy. The use of these teams will reduce false starts and delays resulting from unclear scopes of work. In the following paragraphs the steps in the acquisition process will be defined and discussed.
Telstra target services are based on customer needs. “A customer needs refer to the needs the product type is able satisfy for the customer” (McGuiggan & Quester, 2007, p.176). These customer needs of Telstra are classified as below (Telstra Annual Report, 2005, p.15):
Telus appeared in the late 1990’s by the merger of Alberta-based Telus and BC Telecom in an environment of significant changes for the incumbent carriers who had previously enjoyed a monopolized service offering. Soon after its creation Telus found itself in the early 2000 to be facing major hurdles of maintaining its financing plans. The early 2000 offered an environment of increased competition for telecom companies, saw the crash of the dot-com bubble and offered a weaker business climate as a result of the 9/11 tragedy. Within this environment, the ratings by credit rating companies had a profound influence on how telecom companies would continue to do business.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
The procurement life cycle can be made up into 13 key stages. The stages I am going to follow the CIPS stages of procurement and supply management. (Cips.org, 2017)
Technology and Information Systems- the Company will continue to expand its e-commerce business in the future. Its e-commerce sales today gross over one billion. Its plan is to focus on continued profitability with online sales. Part of the plan included a full assessment of the online business to analyze the main areas of functionality and online improvements. It will also continue its Omni channel capabilities, which includes shipping to store and in-store pickup exclusively during the holidays. Due to the rapid growth of mobility, over 50% of its e-commerce sales
1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.
Telus Corporation (Telus) is a national organization that provides telecommunications (telecoms) products and services throughout Canada. Telecoms refers to the utilization of electronic platforms to transmit information from one place to another. With the ongoing shift towards telecoms in Canada, the use of products and services via both wired and wireless telecoms carriers is increasing. Moreover, the necessity for organizations to transfer information, and for individuals to stay connected with one another reinforces the need for telecoms.
Purchase of goods/services: At my job, the procurement manager is the one that decides the contract of vendors. He also decides what suppliers are to be used and approves all purchase
After largely dominating the telecommunications market for a century, Telstra’s competition has recently become more widespread. In order to effectively adapt to this changing market, Telstra has employed the use of market segmentation in an attempt to
Telstra Corporation Limited is Australia’s oldest telecommunications provider within Australia, coming from a place of monopoly within the Market to limited competition, following a full privatisation of the company from government owned to market driven. Telstra positions itself as a leader in innovator and has shaped their company’s vision towards “doing for a customer what no one else has, with 1 click, 1 touch, 1 button, 1 screen, 1 step solutions that are simple, easy and valued by individuals, business, enterprise and government” (Telstra, 2014). This report will look deeper into the telecommunications industry and the market into which it competes, who the main players are and what Telstra will need to do to remain competitive.
Founded in 1975, Telstra is Australia’s largest telephone and Media Company. Its main activities comprise of operating and building telecommunication networks and marketing a diverse range of entertainment products, some which include, pay television and internet access. Telstra’s mission is to “Build technology and content solutions that are simple, easy to use and valued by our customers. We strive to serve and know our customers better than anyone else.” There future long term goals need to be
Labor-intensive purchasing process is an expensive and low value-added work. Currently, the company has no centralized management to perform strategic purchasing. It was a concern that whether employees would come up with speed to the dramatic changes coming from re-engineering. Some of multiple hand-offs between department look complicated and redundant. An example of solution would simplify the process from demand planning to raw material planning to be implemented by less employees within a close group. In addition, the organization should be re-designed to a more “customer oriented” to align with the turnkey
Riverbend Telephone Company is an independently owned telecom organization. It’s current market base is local but the challenge is to broaden its geographic coverage area. Customers in this local,
2.1 Identify and discuss the difference between Telco (a publicly listed company) and other types of business organizations. (Sole trader, partnership, etc.) The discussion should include ownership, legal requirements and the difference in financial statements between the types of organizations. (P4.2)