Telling the Partial Truth: Ethical or Unethical?

In his 1982 article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles informs readers of various psychological human needs, defined as appeals. These appeals are used in advertising, to persuade consumers to purchase a product. Due to the prevalence of advertisements in today’s society, consumers have learned to block out advertisements. By using any of the fifteen appeals such as the need for sex, or the need for affiliation, companies can get into consumers’ minds, with hopes of selling their products. In other words, by appealing to consumers desires, the chance of marketing success

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

Even though some people discount fiction as a sources of learning and think it is just for entertainment sake there is still much to learn from it. Fiction being written by the author will have his or her knowledge mixed into it. Learning from someone else’s prospective will help you solidify what you believe, either by backing it up or challenging it and making your values stronger in the process. In “Telling the Truth in Lies” Virginia Stem Owens says, “Fiction brings us a certain kind of news about the world we can get in no other way, because all other ways are abstract and detached, while fiction’s way is particular.” Fiction can teach the reader to believe and hope for a happy outcome or to protect themselves so they are not hurt by what

In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take control of how people view themselves and their “need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example” (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd.

In ordinary life, deception is typically justified on the grounds that it is for the benefit for the individual who is being deceived (Miller, 2012). In research work, it is common for research studies that evaluate fundamental aspects of human behavior to use deception while carrying out the research. The use of deception in research wok is usually one of the hardest ethical decisions that researchers are confronted with when conducting research studies. It may involve petty minor omissions of information about the research study to the respondents, or even an outright misinformation about the aim of the study. In most cases, the rationale for deception on fields such as human behavior is that it is not possible to obtain accurate information about how people behave when they know when they know what they are being observed or evaluated for (Bankert and Amdur, 2006). Stanley Milgram, a social psychologist, experiments on obedience to authority figures is a significantly prominent test in the study of the use of deceptions

“The authors found subtle stereotypes and suggest that the ads included in their analysis reflect the cognitive dispositions of their creators who aim to their audiences and influence them” (Bolliger). After spending such time analyzing one particular visual advertisement this quote couldn’t relate more to my opinion. The ad is plausible in that a glance provides a conclusive assumption. After imagining myself as both characters I can make no premiss as to who the creator is. Stereotypes in this ad can be defended mutually; the woman getting what she wants demanding love and possessions, or the man taking control and taking what he wants while keeping his eye on the

In the essay by O Neil The Language of Advertising mentions that Ads tries to change the consumers’ persceptions of who they are as he write, “O Neill state that advertisers create in comsumers a sense of need for products”. While it’s true that promoting a product means the customer needs to feel they need it, however’ this claim is not accurate to say it changes consumer’s perception of who they are since we see in this ads’ language shown above that it talks about the product, rather than trying to make the audience feel insecure or change their views of about themselves. It does not use words like, “Get this and Make yourself beautiful.” Rather, its’ main purpose is to promote the product and gain an audience for the product.

According to the Federal Trade Commission (FTC),advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims , and advertisements cannot be unfair, ccording to advertising law, an advertisement is considered deceptive if it contains a statement or omits information thatis likely to mislead consumers acting reasonably under the circumstances and ismaterial; - that is, important to a consumer's decision to buy or use the product. Essentially, the law states that your advertising cannot be misleading. You have to tell the truth, or clearly label your ads so that no reasonable person could mistake your intent. Advertisers [and their advertising agencies] need to have a reasonable basis for advertising claims before they are published. According to the FTC, an

This paper discusses the issue of truth telling in nursing and the concept of therapeutic lying in order to avoid harming the patient. It also provides a personal example of the challenges involved in disclosing bad news for nursing students.

Decisions. Dilemmas. Things that we have to ponder about, weighing the choices and the outcomes, and deciding what you want yours to be. It’s a part of what makes us who we are, the choices we make. It’s actually what builds up our entire lives, so we have to be sure we choose the right pick.

Serving the public is the best thing in the world . For the sake of serving people Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards. Research suggest that consumers do believe in honest and ethical advertising. Now the industry has started growing and they have committed to highest standards of truth and accuracy. Professionals have to build and maintain consumer trust so that they can

Truth and personal ethics highlights any ethical system that has been selected as a moral guideline in a specific industry such as marketing ethics. Personal ethics emphasis the individual commitment to ones self to abide by their own but also the businesses code of conduct that is opposite to impurity. Being truthful and the "highest personal ethics" are high authority themes for ethical marketing, according to the "Principles and Practices for Advertising Ethics" of the American Advertising Federation. An idea, such as "highest personal ethics" and the elements of "right" and "wrong," might render useless in a society of moral relativism. However, Paul Boghossian, Philosophy Professor at New York University, emphasises that the concepts of right and wrong transcend moral attitudes, because there are no moral guidelines to right and wrong. This is not to get intertwined between public and private, where private involves family and friends but public is in corresponding agendas with your boss and co-workers. (5. Boghossian, P, (2016)). The Post conventional morality and internal pressure of an individual in marketing profession leads them to conflicting perspectives with their clients and their business. The Australian Marketing Institute refers to in their code of conduct that “Members shall conduct their professional activities with respect for the public interest”. .”(1. Australian Marketing Institute, 2016). This could create conflicting

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and