Telstra

3996 Words16 Pages
ACCT 3583 Syndicate Case Study Report
Telstra Corporation Limited

By BIG MAC

Abilene Madeline Johan z3329202
Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452
Yinan Jia z3343736

Table of Contents
Executive Summary 3
Introduction 4
Strength, Weakness, Opportunity and Threat Analysis 4-6
Within the Economy 4
Within the Competitive Environment 5
Within the Business 6
Business
…show more content…
Strength, Weakness, Opportunity and Threat Analysis

Within The Economy
Segments
Key Trends
Implications
Opportunity / Threat
Political
Carbon Tax
Will not provide significant increase in cost for being least charged company (Bivell,2011)
Minor Threat
Economic
Global Financial Crisis
Loss to the business due to decrease in customer spending however nature of product is a necessity.
Medium
Threat
Social Culture
Importance of information and time management
Requirement of fast and reliable network supported by Telstra’s superiority from upcoming National Broadband Network Project (DBCDE, 2012)
Major Opportunity
Technological
4G Network
Telstra to be the first to offer the service working along with other networks and expected to future increase market share
Major Opportunity
Demographic
Ageing Population,

International Migration
Presence of digital divide mitigated through increase in use (Australian Bureau Statistics, 2011) and Telstra Connected Seniors Programme (Annual Report 2012)

Provide wider consumer base and need to maintain relation
Major Opportunity
Global
Growth in Chinese and Indian Economy
Both Countries’ increasing accountability in World’s Total GDP (Euromonitor, 2010) hence should direct expansion to those countries
Major Opportunity
Within the Competitive Environment
Analysed under Porter’s

More about Telstra

Get Access