Telstra Swot Analysis

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

The Canadian cellular service’s industry is comprised of approximately 15 cellular providers. These operators employ approximately 16,000 individuals and generate more than CAN$10B in revenues annually, which represents almost 30 percent of the Canadian telecommunications market. The Canadian wireless industry has been experiencing an annual growth rate three times that of any other Canadian telecommunications sector. This is very significant as Canada is in the top 10% in the world for broadband penetration.

From the presentation of the Facts, Telstra has breached the law. They are not the official telecommunication partners of the official technology partners but they are using the

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1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).

The Marketing Mix for Comcast seems to be plain and simple: Grow, grow, grow. Now, all companies have that goal in mind typically, but Comcast is one of the very few that has reached among the highest level a business can get that many even call Comcast a monopoly because of its growth and how it seems to just be taking over the markets (Refer to SWOT Analysis section to see what Comcast leads in). Their Marketing Mix consists of the 4 P’s.

TELUS is regulated under federal laws by the CRTC. The consequence of regulatory proceedings could have a material impact on operating procedures and profitability, such as wireless consumer legislation and new requirement for Internet frameworks may causes extra timing on license transfer and approval. At the same time, TELUS also have certain power to monitor and control the level of non-Canadian ownership of company’s common share (The Telecommunications Regulations) for the purpose of company protection.

Telstra is Australia’s biggest telecommunications provider. Many Australians are familiar with the work of Telstra and their utilities can be found in most suburban houses. Stability in this company can be proven by the continuous uprising for the past four years. This rise will

Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009).

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.

Introduction Telstra is an Australian company, which have an international presence in 15 countries, including China. They leads telecommunications and information Service Company by providing a full range of communications services and competes in all telecommunication markets. The primary activities of the company are providing basic access services to businesses and home in Australia such as mobile telecommunication, content and broadband access. Offering million variety of retail fixed broadband, mobile and fixed voice services.

Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.