Ten Reasons to Outsource Digital Marketing to a Third Party

1299 Words Feb 18th, 2018 5 Pages
10 reasons to outsource your digital marketing to a third party

The decision to outsource a marketing function such as digital marketing can be both strategic and tactical. In general, many companies, as a principle, outsource any activity that is not core to their business. At the tactical level, companies often find themselves short of digital marketing resources to respond to a rapid pace at which it operates across different platforms.

What's right for your company? Following are general guidelines to help you determine whether to deploy a third party to manage a complete digital marketing function or specific project, or to keep it in-house.

FACTOR #1: YOU LACK A SPECIFIC EXPERTISE OR HUMAN RESOURCES

Effective digital marketing departments require a wide range of expertise. A typical group may include media strategists, media analysts, auditors, creatives, brand managers, advertising specialists, copywriters and graphic designers.
Let’s face it: in general, most companies do not have enough people allocated to digital marketing department. So specialised outside help is often required.

FACTOR #2: YOU LACK A SPECIFIC TECHNOLOGY

Companies are notoriously technology-deprived on the digital marketing side of things. While this situation is being somewhat remedied by the increasing use and availability of automation tools, the digital marketing department is, many times, at the bottom of the IT department’s priority list.
Getting access to an integrated,…

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