Tennessee Regional Office Executive Summary

Consumers do, in fact, care about experience. In fact, in many ways the rise of quick-service formats and automated service has actually fuelled a greater desire for good old-fashioned customer service, particularly in face-to-face form.

In this paper we will look at outrageous customer services and three principals of customer service. We will also cover intergrading principals of customer service personally and professionally. Often in this paper we will use Costco as a model to explore the concepts of customer services. The goal of this paper is to get a clear understanding of what outrageous customer service is and what it looks like in action through the Costco experience.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Due to our decreases in sales, we will be introducing a strategy known as personal customer service. This strategy will give Dollar Workouts a brighter future not for just itself, but our employees, as well as a competitive advantage over other surrounding gyms. We will be working together, to become very competitive. If our sales continue to decrease at a 2.2% rate a month we will not be able to maintain the gyms bills, as well as your pay. No need to panic, customer personal experience has been proven to increase sales in many businesses. I have looked over how we could manage to implement personal customer service to its full effect; many creative ways have sparked a

Recently I have noticed more consumer complaints from poor service, more specially, service mistakes and customer mistreatment. When a mistake occurs, we do not handle customers in a courteous manner. In addition, we play favorites with customers and some of them are not getting the attention they require. To

We are heavily invested, both financially and from a human capital perspective, in creating a customer experience that matches our industry-leading products. In recent years, we have implemented new systems to empower our customer account executives to satisfy customer needs. New options allow customers to contact us via web, smart phone, and through their set-top cable boxes to get answers to questions, troubleshoot problems, and pay their

One of the business problems that has been identified by Comcast is providing a great customer experience. In the past Comcast struggled with customer experience due to the lack of customer satisfaction. Over the years the customer experience did improve but there were some road blocks still preventing Comcast from moving forward. In order to provide a great customer experience Comcast had to modify their strategic plan to improve customer satisfaction. In order to provide a great customer experience Comcast had to find the root cause of why customer satisfaction was still not at its targeted goal. After making many observations at their call-center locations it was discovered that job satisfaction was impacting customer satisfaction.

Our world agrees. Jason DeMers, a contributor to Forbes magazine, noted that 88% of customers are influenced by online reviews regarding their overall experience with a particular company. The decision process that leads to a sale is not always as rational as we assume. Researchers have estimated that roughly half of customer satisfaction is a result of the type of emotions a vendor induces when interacting with the consumer.

Canyon Ranch in the Berkshires should pay more attention on IT and develop a clear customer relationship management strategy to improve customer service skills while reduce the turnover

The customer experience is a competitive battleground and your company’s fate is tied to it.

Customer relational management is an essential aspect to maintaining a company’s competitiveness and longevity since loyal customers are, “reluctant to patronize [competitive] firms” (textbook citation). SHOP.CA struggles within this aspect due to the lack of communication between customer service and the customer, and lack of stock available and uncompetitive prices.

In the fifth chapter: “The New Law of Average”, Stephens polarizes the competitive playfield into two distinct categories: High Fidelity and High Convenience where the focus is on exclusivity and ubiquity, respectively (Stephens 95). Stephens emphasizes the importance of choosing one of these categories for striving for both is what he refers to as a “fidelity mirage” (Stephens 99) which leads a company into a downward spiral. A particularly impressive observation by Stephens is his stance on “customer experience [being] a result, not a competency” (Stephens 111). This perspective highlights the importance of treating the business processes, stores, and customer service as the fundamentals of a customer experience rather than just throwing around the term as to impress board members. The most valuable lesson from this chapter is simple, “there’s no room for cowards. The new law of average dictates that any

“Becoming customer-centric means looking at an enterprise from the outside-in rather than the inside-out—that is, through the lens of the customer rather than the producer”(Gutali, 2010). By putting the company in the shoes of the customer it helps the company provide personalized experiences that help build customer relationships. Best Buy’s demographic segmentation allowed the company to create multi-dimensional customer profiles that allowed for more precision marketing messages to angel customers, and also help the company deliver context-sensitive customer experiences.

One of the most important aspects of any business is customer service. Failure to meet the needs of the consumer may result in loss of sales to a competitor. The changing trends and behaviors of the average consumer require companies to concentrate on the personalization of customer service in 2017.

Throughout this course I’ve had to learn to adopt a more customer centric approach to marketing. A customer centric approach involves formulating strategies that are largely concerned with extending and promoting benefits to customers. An approach of this caliber requires managers to take responsibility for the customer experience prior, during and after a sale. Businesses who make the most of a customer centric approach can add value by differentiating themselves from competitors who do not offer the same experience. Furthermore, employing a customer centric approach will allow businesses to build customer satisfaction as well as encourage lifetime customers. As longtime