America Underclass

In Mantsios article “Class in America” he states that Americans hold beliefs that blind them to social classes, citizens in America have four myths they use to ensure talk about the classes never take place. America has the largest gap between rich and poor in the world, and the lower class has no means to an end they can’t afford health care or quality education. The upper class avoids talk about social class the most; wealthy people don’t want to admit that they are better off than others. While the lower class sees how much better off others are than them, but they still don’t like to label themselves. I agree with Mantsios that most Americans avoid talk about classes although I am not one of them. Also I

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

The readings examined how classism has negatively affected economics in the United States, how oppression manifests in taking financial advantage of groups of people who cannot advance financially, and systemic issues contributing to low wage and inability to move out of one’s social class. I was struck by the idea that most people in the United States are disadvantaged financially based on the way the country has set up its economic policies. From the beginning, black people have been oppressed by the inability to attain wealth, which continued through the end of WWII. I unnecessarily read a chapter speaking about financial companies targeting poor people, particularly people of color, with money schemes so they are losing their hard-earned money to fees and interest rates. This scheme continues to keep people in debt and living paycheck to paycheck. I related to the reading about college loans creating a paradox that students with degrees enter the workforce unable to find a job in their their field of study. Then the added paradox of not being able to find work making

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

The spectacle of working-class subcultures erupted into a gap between class relations as they are lived by working-class youth and the classless categories according to which capitalist markets are structured. Ever since W.L. Warner's (1960) classic study of social class in America, the marketing establishment has measured consumers against typological grids on

Many of us have seen the small suffix “ism” on the end of many nouns. Some of them denoting action or practice like – “baptism”; state or quality like – “criticism”. Other nouns representing a system or ideological movement like - “communism” or “capitalism.” Also, this suffix is indicating a pathological condition like – “alcoholism”. However, the important definition that will help us to better understand our topic is that suffix “ism” denoting a basis for prejudice or discrimination. For example, there are many nouns such as: sexism, ageism, chauvinism, ethnocentrism, and racism that demonstrate some level of prejudice or discrimination. Thus, the word “classism”

An inequality in society, economy, wealth distribution, and political corruption and the influence in cooperation of government led to

There is no agreement or consensus reached on the proper definition of the term underclass. Furthermore, most researches have not determined the size of the underclass population, much less, on how the underclass population has changed over time. Most people assume that the term underclass implies a group of people who live in isolation, or are isolated from the rest of the society. Secondly, these kinds of persons (underclass) have low paying jobs and are not economically relevant, therefore, living in poverty conditions. Thirdly, these individuals (underclass) are characterised by social nonconformity, which has increased because of outmigration of the middle class people, who served as their mentors. There have been issues with the clear description of the underclass, as research done on the underclass comprises all individuals living in poverty or residing in poverty areas. Arguably, not all people living within a poverty residence are poor (Belina 20).

In this reading, I will be discussing the different categories in which advertisers have placed consumers to distinguish them from one another using their values, attitudes, and life-style. According to the writer of American culture and advertisement James B. Twitchell, “the object of much consumer research is not to try to twist their feathers so that they will flock to your product, but to position your product in such a place that they will have to fly by it and perhaps stop to roost. After roosting, they will eventually think that this is part of their flyway and return to it again and again” (p. 178). The proposition of stereotyping consumer lifestyles is a very effective way of marketing goods and services. The VALS2 strategy of marketing segment, target, and position used by advertisers is based on research; which means, marketers know more about consumer behaviors than what we think. This is an important issue because it’s necessary to raise awareness in society about the advantages and disadvantages that this can bring. After having evaluated all given points; this article is an eye opener for those who have any doubts about what consumers mean to large companies and advertisers.

Social class is a topic of discussion that most Americans do not like to talk about. It can be harder to identify than racial or ethnic differences, yet in many ways is the most important indicator of what kind of financial and educational opportunities someone is granted. When money or success is talked about, people tend to favor the form of “meritocracy” which is the fair competition for success among all people no matter race, gender, or family history. Unfortunately, this is not the reality and there is a huge correlation between success, and factors such as race, gender, education level, and inheritance. With the odds being stacked against minorities, women, and those living below the poverty line experience obstacles that limit personal success. In his text, Class in America, Gregory Mantsios examines the myths and realities behind the truth about class in America and its universal influence on the lives of Americans. He argues that the rich are getting richer and the poor are getting poorer due to many different factors. Similarly, in her text, Serving in Florida, author Barbara Ehrenreich writes about her experiences working multiple minimum wage jobs to make ends meet after going undercover in the working class life. She argues that people working minimum wage jobs are treated very poorly, and receive pay that isn’t enough to get by. Ehrenreich’s essay effectively illustrates Mantsios’ claim by offering a personal account that showed how lower

An underclass does not exist in the United States. It is a function of conservative’s imaginations. The relevance of their creating of an underclass serves one large purpose and that is to be an emotional ploy to keep people politically occupied with small issues. This allows corporations to ensure that their competition will be busy fighting other battles while they continue to push policy and laws that will represent the interests of the country’s wealthiest and most powerful. A distraction is necessary because if people knew their rights and wages were threatened chaos would erupt upon large corporations. The facts are that there is no underclass, this myth is being used to politically divide the working class, for the purpose of weakening the advancement of working class interests.

Social class is defined as 'people having the same social or economic status' (Wordnet). In contemporary American society, social class is based on the amount of money and property you have and also prestige. Prestige is given to a person through the line of work or the family that they come from. For example, upper-upper class member Jennifer Lopez reeks of prestige not only because she has millions of dollars in her bank account, but she has very expensive luxuries, cars, and houses.

In “Born to Buy,” Schor talks about how child seem to find self-worth in the material goods around them, therefore they possess this inevitable craving for popular items they see advertised. This concept of superficial status applies to the men and women who read these magazines. The articles in the magazines target issues that directly interest men and women in that age group, such as fit bodies, good health, or financial status. Adults have that same inevitable craving and continue to buy these magazines, and products presented in them, or change their lifestyle in order to meet the image of what they think they should look like or live

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.