Term Paper of Strategic Management

3628 Words Nov 25th, 2010 15 Pages

Lovely School of Management

Master in Business Administration (Semester 3rd)

Term Paper On

“To study Green marketing strategy used by telecomm industry”

Submitted By:

Vikas Kumar Soni

Reg. No. 10900469

Program Code: 193

Subject: Strategic Management

Under The Guidance of

Prof. Mr. Manish Rajput

Submitted On: 13th Nov 2010



(Master in Business Administration)

I hereby declare that this term paper titled “To study green marketing strategy used by telecom industry.” have been prepared by me during the academic year 2009 – 2010 under the guidance of Prof. (Mr.) Manish Rajput subject-in-charge of Strategic management (MGT- 612) for RS1902 section of Lovely
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According to analysts, the sector would create direct employment for 2.8 million people and for 7 million indirectly. In 2008-09 the overall telecom equipments revenue in India stood at [pic]136,833 crore during the fiscal, as against [pic]115,382 crore a year before.
A large population, low telephony penetration levels, and a rise in consumers ' income and spending owing to strong economic growth have helped make India the fastest-growing telecom market in the world. The first operator is the state-owned incumbent BSNL. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Vodafone, Bharti Airtel, Tata Indicom, Idea Cellular, Aircel and Loop Mobile have entered the space. see major operators in India. In 2008-09, rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the largest telecom company in India.
India 's mobile phone market is the fastest growing in the world, with companies adding some 20.31 million new customers in March 2010.
In 1880, two telephone companies namely The Oriental Telephone Company Ltd. and The Anglo-Indian Telephone Company Ltd. approached the Government of India to establish telephone exchanges in India. The permission was refused on the
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