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Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

When you hear the word “Ford” more often then not people are going to think of automobiles. This is not surprising because a man gave

“Any customer can have a car painted any colour that he wants so long as it is black.” (Henry Ford). Henry Ford is one of the world’s most renowned leaders for the automobile industry. The son of a farmer, Ford has always been interested in how things worked. He has improved the models of his cars to make manufacturing them faster and more efficient by using assembly lines. He also set a balance between his employees’ wages and hours worked. Ford never stopped innovating and it is shown in his later Models of his car. Ford set standards for future motor companies and set standards for modern day manufacturing.

Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.

About the rate of Ford’s growth we can say it decreases. From 2007 the operating revenue, the gross operating profit and also the EBITDA reduced strongly from year to year. In 2007, its operating revenue was more than 170 million $, whereas just 118 million $ last year. However, the rate of the depreciation and the interest expenses lessened in the recent years, so Ford could realize raising net income. Its free cash flow growth was also negative last year, and 6 companies had passed Ford in this aspect in the industry. Also its revenue and net profit margin are less than the main competitors’ ones in the recent years, by the former GM and Toyota come before the Ford, by the latter also the Toyota, Honda, SORL and Tata.

Ford has had to face various challenges and current goals are to obtain the market share from its competitors and build the vehicles consumers are demanding. By meeting these needs, the company can redefine itself. With consumers trying to decrease their debt and an increasing number of competitors showcasing fuel-efficient vehicles, Ford needs to create affordable high quality and fuel efficient vehicles to remain competitive. An internal analysis of Ford Motor Company will evaluate its resources and capabilities. This analysis can aid in determining Ford’s cost position, competency, and competitiveness in the current marketplace.

Ford Motor Company is an American automaker, it is the world's fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn, Michigan, which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16, 1903 and it became one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled company in the world; it has been in continuous family power for over 110

Ford’s Board of Directors consists of 15 members. The Board is lead by the Executive Chairman William Clay Ford Jr.(age 58). He is the great-grandson of Henry Ford Sr. After earning his BA from Princeton University, he began a lifetime of service in the family firm (1979), culminating in his appointment as president and CEO in 2001. As CEO, Mr. Ford improved quality, lowered costs and delivered exciting new products. During his time in that position, he took the company from a $5.5 billion loss in 2001 to three straight years of profitability. On September 5, 2006, Ford announced that he was stepping down as President and CEO, naming former Boeing senior executive Alan Mulally as his replacement.

Ford Motor Company has tough competition with European and Japanese manufacturers, therefore the company did not respond well and suffered

Mulally knew Ford had issues and the first step was to identify those structural issues. The issues included a wide variety of models and styles of automobiles. A work force that was not collaborating or

Ford was created in 1903 by Henry Ford in Detroit, MI. He quickly revolutionize the development of the automobile as a product and he also was the visionary behind the assembly line for mass production, and in turn made it possible for automobiles to become more affordable for the average household. Ford had a strong belief in his mission statement, which defines the kind of actions that are needed to fulfill organizational goal. However, Ford also had a vision statement that helped drive its global organization to reach its higher performance levels. Both areas assist in the overall foundation that Ford’s strong beliefs stand on. Both mission and vision statement are factors that solidify the success and strategic direction in the automotive industry.

Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars, trucks, SUVs, etc – from the ones initially designed and engineered by Henry Ford all the way through the newer versions created in the last few years. (Profitable Growth for All, 2012)

The amount of cash that Ford is carrying on its balance sheet is too much considering that additional money not used for the advancement of the company belongs to the owners of the firm, the shareholders. Having too much cash on its balance sheet will be a disincentive to Ford’s employees who consequently will feel not feel an urgency to perform and add value to the company. Notwithstanding the fact that the company is always on the lookout for acquisition targets even after already purchasing Jaguar Cars, Volvo Cars, and Land Rover in the past ten years, it is imperative that the company does not engage in such activities for the sole purpose of “empire

A review of Ford’s 2010 Income Statement revealed the following information about the company’s profitability:

Mulally stood in the line at the cafeteria like everybody else waiting for his lunch and soliciting feedback from his staff in the corridor. If you are familiar with the culture in Dearborn, it was unheard of that the CEO of any of the big 3 will have that type of interaction with junior staff in the company.