Terracog Global Positioning System: Conflict and Communication on Project Aerial

Strength involves group cohesion and unanimity, immediacy relates to physical distance, and numbers relate to group size (Myers, 2010, p. 211-213). The possibility that a person will react to social influence from a group will increase when considering strength, immediacy, and numbers. When these numbers increase tremendously, it has a decreasing effect which is slow but steady. In other words, beyond five members in a group, the incremental effect reduces gradually. Status is also a potential factor in predicting conformity. Higher-status individuals tend to have more influence or effect (Myers, 2010, p.

Norming – during this stage the trust and respect is developing amongst the members of the group, since it becomes clear that each member has a role and they are aware of what

Which social institution meets the need to regulate sexual behavior and produce new members of society?

Mark Jefferies, Vice President of Marketing, is presiding over the meeting of Hillary Hanson, Brian James, and Rob Erickson. After listening to the suggestions of the three people, he realizes that they all have valid plans but all of them fail to meet the three goals he feels the new price should meet.

“Ensuring the requisite skills” - disagreement on price with Sales, Design, and Development teams causes conflict and lack of collaboration;

Norming: This is when the people start to determine their differences by organizing one another’s strengths and regarding you as a leader (Businessballs.com, 2015). In this stage roles and responsibilities are clear and acknowledged, and consensus and agreements are also being formed within the team in line with decision-making, which are made by the group agreement or may be assigned to individuals (Businessballs.com, 2015).

Social norms are used in directing, regulating, and controlling human behavior in the society. The process in which the norms alongside other behavioral regulators are changed into personality elements is known as socialization. Also, social norms are used in helping satisfy all the social needs in terms of behavior and actions exhibited. There is also establishment of social order in which tensions and conflicts are mitigated in the society through the social norms. Further, the social norms act as the measures of scale in evaluating social behavior. It is the case as the norms act as the objectives and the ideals in diverse situations in the society. Lastly, the social norms are essential in predicting

Considering that our only competitor in the field of navigation systems is VectorCal, it was important for us to carefully determine pricing that was, not only competitive enough to beat the competition, but affordable enough to increase customer demand. Our Analysts have worked diligently in reviewing the cost to manufacture our product from all different angles and scenarios in order to create a price that meets the terms of the contract and allow us to

Enclosed report deals with the launching price problem being faced by TerraCog for its forthcoming GPS product Aerial, different options that are available to the company, selection criteria for evaluation and proposed solution along with action plan and contingency plan.

It’s high time that we have to take the decision regarding the project Aerial. If we further delay the decision about launching the product, there are chances that we may lose our valuable customers and the market share. So I have made the decision to launch the product as per the schedules.

TerraCog Inc. is a company that specializes in high quality global position system and fishing sonar equipment. Even though TerraCog is usually late to enter the market with new products, they always outperform their competitors by having a higher quality product and better addressing the needs of the consumer. In 2006, Posthaste, a rival company, introduced a GPS prototype called “BirdsI”. At the time, BirdsI was the only handheld GPS that contained satellite imagery. TerraCog did not see any threat initially, an example of short-sightedness and complacency on management’s part. Eventually, wary of their lapse in judgment upon their rivals’ sudden takeover of the handheld GPS market, TerraCog President Richard Fiero made a push to launch a TerraCog version of BirdsI – Project Aerial. Problems soon arose, however, when the costs of Aerial proved to be too burdensome and uncompetitive.

In the meeting a new price of $475 was put forward by the design team. As Tony Barren didn’t want a situation to be like when he and his team launched sonar project, he thought the pricing was fair enough. But still difference of opinion prevailed. The sales team believed that the price was in the higher side and we wouldn’t be able to sell the product. They felt the price was not competitive and we would lose our market share. There were arguments that the product could be introduced into the market at $425 and further changes could be incorporated later. There were even suggestions of dropping the product. There prevailed a ‘go/no-go’ situation about the product launch.

Despite the company's series of initial success in its industry, there remains an ongoing threat of obsolesce as well as a high level of competition that favors new innovation. One competitor, Posthaste, has recently released a device that incorporates a new technology that allows the device's users to view satellite imagery on their portable GPS device. This device is known as Birdsl and has been introduced in retail outlets that represent some of TerraCog's key accounts. In response to their competitor being the

The Global Positioning System (GPS) is a very simple to use but very complex in terms of how it works. The Global Positioning System relies on a network of 24 satellites approximately 20200 kilometres above Earth in space, orbiting on 6 different routes (four satellites each route). These satellites will orbit the twice in the time frame of only 24 hours. The Global Positioning System Satellites work by transmitting 2 radio signals also known as L1 and L2 to the Global Positioning System, the L1 signal consists of a frequency of 1575.42MHz and the L2 signal with a frequency of 1227.60MHz. These signals are sent once a Global Positioning System is within the line-of-sight connection with at least 3 satellites. Once in the light-of-sight, the satellites broadcast radio wave signals towards the Global Positioning System that carry information of location and time. Once these signals are sent, a special type of equipment called a Global Positioning System receiver receives them and decodes the information carried. The Global Positioning System can be used for numerous jobs such as navigation for cars, ships and aeroplanes, various military jobs, measuring large landscapes and measuring changes in water levels. With the application of Global Positioning Systems for navigation the risk for road, air and water collisions has been greatly reduced due to the Global Positioning System giving guidance to driver, pilots and ship captains uncertain of their location. Along with the

Global Positioning System (GPS) is a network of orbiting satellites that send precise details of their position in space back to earth. The technology was invented by the U.S. Department of Defense, Ivan Getting, and Massachusetts Institute of Technology (Gray 4). GPS is well-known for its military applications and was first used by the U.S. to aid in its global intelligence efforts during the Cold War (Gray 7). However, ever since the early 1980s, the GPS has been easily available to anyone with a GPS receiver. Shipping firms, Airlines, trucking companies, and drivers use this technology to track vehicles or follow the best route from one point to another in the shortest possible time. With a simple tap on a screen, an average individual can find their way via a complex system comprising of satellite technology. Although the GPS technology has its disadvantages, it offers numerous advantages, including job creation, improved economy, and precise military targeting.