Terry O Reilly

Patrick Flanagan is a famous Oklahoman born in Oklahoma City because he was a child prodigy, is an important scientist with over 300 patents, and was the inventor of the neurophone when he was fourteen years old.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

According to Walt McCandless, Chris caused him a tremendous amount of pain, despite having “so much compassion.” Causing parents pain is a part of growing up and becoming an adult. Getting jobs , moving out, and watching their kids make mistakes for themselves are just some ways pain is unavoidable in the growing up process.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

Back to the 70’s the biggest campaign was using sodas, like 7UP's "Un-Cola”, Coca-Cola and Pepsi. We also see more advertisement on television and marketing teams looking at trends to see how and why such campaigns worked and which were flops. Moving into the 80’s and 90’s we see that computers are slowly starting taking over advertisement. It isn’t until the 2000’s when we start to see more and more marketing strategies and in the 2010’s we see that platforms such as Google, YouTube, Facebook, and Twitter start to influence and branch out to different

“Like circus performers, we smear on makeup to become someone else. Far beyond applying a little lip gloss or hair dye, our mask attempts to cover up who we really are. Our mask attempts to cover up who we really are […] what we’ve been through, what we know to be important, and what we are afraid to share with others”. (O’Leary, 36) John O’Leary focuses heavily on the concept of taking off our masks in his inspirational book, On Fire: The 7 Choices to Ignite a Radically Inspired Life. What O’Leary means by this analogy is that we should all break the barriers which we have erected to protect ourselves from the world, walls that were built after being hurt, experiencing something traumatic, or perhaps after being betrayed. However, such walls oftentimes do not benefit ourselves in the way that we may wish. Instead, more often than not, our masks do the opposite, and they isolate us from what we as humans need most: friendship, companionship, and love.

“I’m not a dreamer, and I’m not saying this will initiate any kind of definitive answer or cure to cancer, but I believe in miracles. I have to. I just wish people would realize that anything’s possible if you try, dreams are made possible if you try” (Terry Fox). At first, no one knew who he was. However, over time his voice was heard, and his name was recognized. Terry Fox is one of Canada’s greatest heroes and inspiration as he has transformed Canada into becoming a more generous society with their help with charities, and became a representation of what a good Canadian is. Through his humble being and actions, Terry inspired many people to follow their dreams; showed that being disabled does not limit oneself from experiencing certain things;

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Our author Tim o’brien grew up in southern Minnesota. As a child Tim spent a lot of his time practicing magic tricks and not ever did he believe in war. He spent his years in college attending peace vigils, wanted nothing to do with war. Not long after he had graduated he was already accepted to and was anticipating on going to a PH.D program at Harvard when he received his draft notice for war. It was said to be that he only joined because he was guilty and felt like he’d disappoint his parents if he didn’t.

that can make this story appealing but I think that the most effective theme is that you can't escape death. The story focuses on the servant who is described as “... his hair was white, he stood as tall as a young date tree in the autumn.” (O’hara 1). The master tells the servant to go to the market and the servant did what he was told. As he went to the market, his eyes crossed paths with Death and the servant got scared because Death gave him a certain gesture. He ran back to his master and told him that he saw death with a gesture. The servant thought it would be better of him to leave his master and go to Samarra. His master went to the market and he too

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

The digital information age has most certainly changed the face of our world. No matter where one looks, the effects of technological evolution can be seen. As recent as ten years ago, merchant companies were accustomed to using mass mailings, ad campaigns, and television commercials as their main form of advertising. Now, with e-commerce flourishing as strongly as ever over the Internet, these same merchants have a more powerful medium to utilize in advertising their products. In theory, there is nothing wrong with advertising fairly, honestly, and with the sole intent of selling products. Today, many of the advertisements on the Internet are not geared towards selling

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.