Tesco Bank Marketing Essay

The market in which Tesco operates is supermarkets. Although this is a highly competitive one Tesco holds a disproportionate amount of power. The figures below indicate that Tesco holds over a third of the market share, and even double the amount of Asda 's market share, the second leading supermarket. Market share is ‘the percentage or proportion of the total available market or market segment that is being serviced by a company ' (Wikipedia 2006).

into a product ready to be sold and bought out to the market. In order

Telstra segment their residential customer based upon customer usage and lifestyle patterns and for small business customers according to the type of business they operate and the way they interact with their customers. Telstra enable customers to interact with them online, through door-to-door sales representatives and telephone sales channels and face-to-face via Telstra Shops.

§ Non-food business: We now have a 6% market share. Our goal is to be

Tesco's has recently had to make many changes in their staff and have had to change the management structure to be able to pay every manager fairly and pay the wages for their general employees. These effects were taken place due to a major profit change and an unstable financial system. Another effect that has been changed is the Tesco pension scheme back in 2012. The Tesco pension scheme had changed due to financial problems however this would mean employees who have a pension scheme with Tesco will have to work longer if they were in their early 60's . This became a challenge for Tesco's as they couldn't afford to pay out on pension schemes at that precise moment.

To achieve this report will be looked at in four main areas. Firstly, we will use financial ratios obtained from annual reports of 2008 and 2009 to analysis and appraise Morrison’s financial performance. This would be followed by a comparative analysis with Tesco, for the same period. In addition, a trend analysis will be done to show the pattern of Morrison’s financial performance over the years 2006 to 2009. Furthermore, a comparison will be made with industry average

Tesco has increased their market share by increasing their product and service line. Moreover, the main target market of Tesco is the grocery market that covers the majority business of the company.

Tesco’s financial year represents the 52 weeks that ended 27 February 2007, which is prior to 53 weeks that ended 28 February 2009. In accordance with the International Financial Standards (FRS) were the consolidated financial statements prepared. The statements were also prepared in agreement with the Financial Reporting Interpretation Committee (IFRIC).

The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the

When it was found that Tesco had artificially inflated its profits by £250 million, the UK’s largest retailer share price had slumped by 11.9% causing a loss of almost £2.2 Billion in a matter of hours from its stock market value.

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

Tesco is one of the most famous stores in the UK with it being our biggest sales retailer earning billions in profits. The statistics of the supermarket are extremely impressive with over 330,000 staff employed, being the third largest supermarket, over 16 million Clubcard users in the UK and it being said that one pound in every seven has been spent at Tesco. All of this used to just be a small stall in East London when it was created by Jack Cohen in 1919 simply selling groceries making a profit of just £1 on the first day. Five years later, Cohen purchased a shipment of tea and Tesco became a brand with its first store opening another five years later, in 1929, in North London. Tesco is now not only just a grocery store, it also sells petrol (becoming the largest independent petrol retailer in the UK), insurance, has its own bank, credit cards, loans along with products such as its own clothing line F&F, games consoles, televisions and sports equipment. However, in 2014 Tesco had a shocking downfall when it had been revealed that they had exaggerated their half-year profit forecast by a massive £250 million.

| There are figures involved in previous years in which you can compare how much profit Tesco had over the last decade or so, examples being an increase in profit in the UK from 18,000million to 27,000million from 2001 to 2005.

In order to maintain a business effectively it needs to be successful, Tesco’s have been one of the most successful companies’ worldwide selling products and opening stores in 12 different countries. Research shows that Tesco’s profits are getting higher and higher as they are developing into their new E-Business. There are many ways to now access Tesco’s which is making it easier for customers to buy from them. The Daily Mail states that Tesco’s are earning a £105 profit each second.

As I have mentioned before, this research paper is being taken exclusively with the aim to evaluate the Tesco’s performance in both financial and business terms over a three years period. Since the financials will be compared with its three year