Tesco Bank Marketing Essay

Describe how marketing techniques are used to market products in the two organisations Introduction Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers

P1 – Describe how marketing techniques are used to market products in two organisations. Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are: Growth strategies – It is the strategy which always aims high

Economy GDP measures How much industry has made / products Income from the product Spent / expensive of products. Inflation Oder in large quantities credit if affect exchange rates Effect the pound Why they change To energize businesses to borrow To restrain from borrowing because the charge will be high Influence customers to spend People will start saving their money when the interest rate are high which will make them spend less It will cost more to export and import from other countries

c) Retail segmentation Retail Segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. • Geographic segmentation: retailers can segment according to geographic criteria and based on regional variables such as region, climate, population density, and population growth rate. For example, in rainy regions retailers can sell things like raincoats

compare the approach of Sony and Tesco towards marketing techniques. Organisation Market penetration Market development Product development Diversification For many years, Tesco PLC has been using Market Penetration, Tesco sell the same product and services to the same market. Tesco have used market penetration to increase their market share; Tesco wanted to become the number one retailer brand in the UK and also to beat competition. To penetrate the market, Tesco has been using various techniques

INTRODUCTION Marketing is essentially a matching process between the needs and expectations of customers, and the organization’s ability and capacity to satisfy them. One of the main points of this process is the marketing planning. The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage. Marketing planning is the planned application of marketing resources to achieve marketing objectives. In other words, it is the written document

How Tesco?s can reposition themselves to fight the discount chains Name: Jiaqi Yang Student Number:26509121 Major: Advertising Design Management Date:28/10/2015 Word Count: 1407 Contents Section 1: Introduction????????????3 Section 2: Key Issues and Theories??????.4 Section 3: Conceptual Model Diagram?????.8 Section 4: Research Questions????????.9 Reference list???????????????..11 Further Resource list????????????.13 How Tesco?s can reposition themselves to fight the discount chains

Tesco is one of the most famous stores in the UK with it being our biggest sales retailer earning billions in profits. The statistics of the supermarket are extremely impressive with over 330,000 staff employed, being the third largest supermarket, over 16 million Clubcard users in the UK and it being said that one pound in every seven has been spent at Tesco. All of this used to just be a small stall in East London when it was created by Jack Cohen in 1919 simply selling groceries making a profit

After two years Tesco introduced their loyalty program with steady growth, Tesco moved to another marketing strategy, which is Tesco Direct and Tesco.com. Tesco Direct is a platform to sell home electrical, sports, beauty, toys, entertainment, books, etc. The positioning and message in the main page of Tesco Direct (Figure 1.0) is very clear and significant. When viewer click into the organisation’s website, the first sight is fall on the homepage. Homepage can decide how truly the viewers are engaging

Established in 1919 by Jack Cohen from a market stall in London’s East End, Tesco has grown and became the leading multinational retailer in the UK with a wide range of products. Tesco’s operations in the UK are the largest within Tesco PLC (Tesco, 2014). The success of Tesco lies in its strategic management. This analysis will look into Tesco’s business in the UK by following a structure of four main parts: Tesco’s value chain management; Tesco’s important stakeholders and its managing them; Tesco’s